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Month: February 2022

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best web design agency in London

Website Design in London: Top 5 Widely-Believed Myths Debunked!

Believing in myths can hurt your business’ website design in London. There are several misconceptions related to website ownership, but they should be avoided to strengthen your online presence. It’s no secret that a website’s design is a critical factor in its success in today’s digital era. Do you know at least 50% of users believe a website’s design is important for the overall branding of a business? Also, around 42% of users say they leave a website immediately if its design is poor. There are many other studies which suggest that design is an integral part of a website. For example, if you are a UK-based business, a London web design agency can help you improve your online presence throughout the world online. However, there are many businesses and people in the UK who hesitate to hire web design agencies in London due to some myths and false notions in the industry. Here are some of them that you shouldn’t believe at all:

Myth 1: Your Website Can’t Engage All Kinds of Users

The world has more than 4.6 million Internet users, and they belong to different age groups. There’s a misconception that a website can either attract a young user or a baby boomer.

Truth: There are plenty of common things between baby boomers and millennials. For example, both prefer a website with large fonts and an easy-to-navigate appearance. 

Myth 2: All Types of Designs are the Same

Lots of people in the UK think they don’t need a unique website design in London for their website and can copy other sites’ design. In addition, there are businesses too that believe both an eCommerce store and a blog are the same.

Truth: Each business is unique, so is its website. It is a company’s online face, which helps tell people about its vision, products/services, people, and culture. It means a business must have its own website.

Myth 3: Focus Only on the Homepage

There’s a common myth among many UK-based businesses that people only visit a website’s homepage, so all the efforts should be put on the main page. 

Truth: In the modern digital era, netizens navigate through the entire website of a business to understand it and its services. They invest in it only when they are 100% sure that the business can be trusted.

Myth 4: Desktop Version is Sufficient

This myth is not entirely false, but it was true several years ago when people were only using desktops to use the Internet. 

Truth: The UK has more than 65 million Internet users, and at least 58.3 million of them access the Internet through their mobiles. And, it has been found in many recent studies that people leave a website when it doesn’t open well on a mobile. It means a website must be optimized for different types of devices.

Myth 5: Design Doesn’t Help in SEO

It’s a myth that people have been believing for years. They have a hunch that the design part is only associated with appearance and nothing else is associated with it.

Truth: The best web design agencies in London create SEO-friendly websites that help improve your site’s chances to rank well on search engines. From mobile-friendliness and readability, there are multiple things that a website designer can do for your website to help it in ranking well on search engines. 

To Summarise

Website design in London is an integral part of the online presence of your business over the Internet. If you are in search of the best web design agency in London to create a unique website for your business, then come to So-Creative. Contact us.

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eCommerce web design in London

7 Incredibly Essential Factors of eCommerce Website Design

Are you planning to create an eCommerce store to grow your business online? Learn factors to consider while building an eCommerce website design. Also, understand the importance of hiring an agency in setting up an online business.

Do you know the world has more than 12 million eCommerce stores? Also, there are at least 2.14 billion buyers on the Internet – which make around 27% of the world’s total population. And, these numbers are expected to grow more in the future. It means if you don’t have an online store yet, you are missing a big part of your audience.

It is true that creating an eCommerce store is relatively easier than before, thanks to built-in templates and designs. However, if you want your London-based business to stay among the top online stores in your category, you require professionals to create your site’s eCommerce web design in London to suit your brand and meet the modern trends to perform well on search engines.

Importance of eCommerce Web Design

A website’s design is an integral part of an eCommerce store. The best design will not only help your business look good online but also provide visitors with an exceptional experience, increase sales, and make it perform well on Google.

Some other reasons to get an eCommerce website design in London are:

First Impression: A design created from scratch will be unique. Also, it will be aligned with your business to provide visitors with an idea about your services.

User Experience: A design made by professionals will attract visitors with its easy-to-navigate interface. It becomes a lot easier for visitors to find what they are looking for.

Brand Awareness: Your website’s design will make it easier for visitors to understand your business and its services.

Factors to Consider for Creating an Outstanding eCommerce Website Design

Designing an online store is different from creating a business website to educate visitors. There are a number of factors to consider when working with professionals on eCommerce website design in London for your business.

Simplicity

Many times, businesses do so much with their web design to make their websites look unique and attractive. However, the key is to make your eCommerce website look simple yet striking.

Remember, the more elements you add to the website, the more complex it becomes for visitors to navigate.

Branding

When it comes to online shopping, most of the shoppers choose established brands over lesser-known websites. To make your eCommerce store look trustworthy, consider branding as an important factor. In addition to attractive eCommerce website design, pay attention to your website logo and pictures on the homepage.

Visitors’ Preferences

No matter how much you spend on your website’s design, it is the best for your business only when it is liked by your visitors. When working on the design part of your site, consider your potential visitors’ preferences.

High-quality Images

During online shopping, product images are the only credible source that shoppers get. If they aren’t high-quality pictures, it becomes nearly impossible to encourage visitors to buy something from your store.

Scalable Content

In addition to quality pictures, you require useful and easy-to-read product descriptions to educate visitors on products on your website. Rather than just throwing texts, break your content into different sections to make it easier for visitors to navigate through your webpage.

Feedback and Reviews

To gain the trust of your visitors, make them aware of your current and past customers’ experience with your online store. An effective way to do this is to post your buyers’ reviews and feedback on a product page.

Easy-to-navigate Categories

It doesn’t matter how many products or categories your website has. What matters is how easily visitors can navigate through all the categories. When working on your site’s design, ensure that there are only a few categories.

In the End

Now that you are aware of all the essential factors, it’s time to hire experts to build your online store. If you’re in search of an agency for eCommerce web design in London, come to So Creative.

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best web design agency in London eCommerce web design in London

5 Reasons You Must Hire the Services of eCommerce Website Design in London

People will look back at 2020 and remember the year that the pandemic changed the way we shop. In the last year, we’ve seen unprecedented growth in the eCommerce industry – which boomed during the rise of the COVID-19. Even if you’ve a brick-and-mortar store, you require the services of eCommerce web design in London to stay ahead of the competition today. 

As per PwC research, around 17,500 stores closed in Great Britain amid the coronavirus crisis in 2020. Consider yourself lucky if your shop has survived the crisis. However, the future is going to be challenging for brick-and-mortar stores – even today when the world is reopening after multiple waves of the deadly virus.

During the crisis, many brick-and-mortar stores switched to eCommerce website design to keep their businesses running. And, guess what? It was a successful move. Many of these UK-based businesses not only survived but grew immensely – even during a period when the markets and shopping centres were closed for the public. 

Still, if you think you don’t need the services of eCommerce website design in London, here are some reasons to tell you the importance of an online website for your business:

eCommerce Isn’t Just for Globalisation

Earlier, only those businesses had an eCommerce store that wanted to globalise their services. These included popular brands and chains. 

However, in the last few years, there has been a revolution in the digital and eCommerce industries, which the COVID-19 pandemic amplified. During these tough times, people weren’t allowed to go out and shop from brick-and-mortar stores, businesses found a way to reach customers’ doorstep: eCommerce websites.

Today, apart from international consumers, local customers also buy from an online store. 

More People Prefer Online Shopping

According to various reports, around 2.14 billion people did online shopping in 2021. In the UK alone, eCommerce accounted for at least 25% of total retail sales. 

Many London-based businesses took the services of eCommerce website design in the recent past to take their businesses online and attract online shoppers. 

Experts have predicted that online shopping trends are going to rise more in the near future. As more people will shop online, it is a wise decision to bring your business over the Internet.

Brand Awareness

An eCommerce website not only helps you sell products/services online but also helps create awareness around your brand. 

You can promote your online store on various platforms to attract potential customers and tell them about your products. Also, if you’ve launched a new product, you can tell people about it through your eCommerce store.

Global Customers

One of the significant reasons to hire the services of eCommerce web design in London for your online store is that they help you grab the attention of global customers. You can connect with people from all around the world, tell them about your products, and enable them to purchase your products/services from any part of the world. 

Easy Marketing

Traditional marketing methods like television ads and billboards are expensive ways to promote a business and its services. In addition, they only help you reach people who watch these advertisements somewhere.

On the other hand, an eCommerce business provides you with the flexibility to promote your brand and its services to a wider audience over the World Wide Web. You can use a number of platforms on the Internet to reach your local and international audiences. Also, online marketing methods are way more cost-effective than traditional ads.

In the End

Now, are you all set to take your business online? If yes, then you require the services of web design in London. Come to So Creative and get professional website design services to suit your services. Contact us.

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best web design agency in London

7 Times You Need a Website Designer in London to Update Your Website

Users require only 0.05 seconds to decide whether or not they like your website. What’s scarier? Around 57% of netizens say they don’t recommend a website with a poor design.

If your business doesn’t have an attractive website or experience bounce rate, you need to revamp your site with the services of website design in London. An experienced, knowledgeable web designer in London will help you improve the design of your website, improve its navigation, and make it SEO-friendly to enable your business to grow online.

Please note that unattractive design isn’t the only reason to revamp your website. From low-quality to security, there are plenty of reasons to treat your site with the services of web design and web development in London.

Now, the question is: How do you know your website needs to be redesigned? Here are some reasons to hire a website designer in London to change the current design of your site:

Unattractive Visual Appeal

Your website is the online face of your business. Similar to your company’s building, your website must be appealing because it is the first thing that people see about your business online.

As per a Hubspot report, around 38% of visitors don’t interact with a website if it’s unattractive. To ensure that your visitors don’t leave your website, make sure that your website has an attractive appearance.

Also, if you’re using a pre-built web design template, hire a website designer to give your site a unique and appealing appearance.

Poor Quality Content

In addition to the appearance of your website, what you’ve posted on it matters a lot. Apart from low-quality or copied content, several other issues are associated with the content – they include difficult-to-read text format, unavailability of white space on the page, and too much information.

Professional services of web design in London can help improve the appearance of your website and make everything on it easy to read.

High Bounce Rate

In the case of bounce rate, high isn’t a good term. A website having a high bounce rate means people are visiting the website but leaving it quickly or aren’t visiting other pages. From poor design to broken pages, there are plenty of reasons behind a website’s high bounce rate.

If your website is having more than 40% bounce rate, then there’s something not-good about the site. Hire a website designer and company of web development in London to improve your site and get a low bounce rate.

Complex Navigation

According to around 88% of online consumers, they don’t visit a website again if it leaves them with a bad experience. When your website confuses visitors or doesn’t provide an easy way to navigate through the platform easily, they leave the site and look for an alternative.

When lots of people are leaving your website due to its complex navigation, then it’s time to revamp it.

High Page Load Time

Let’s accept it: We live in a world where people have access to high-speed Internet, and they don’t have time to wait for several seconds to let a website load a page. If your website doesn’t load in just a few seconds, most of your visitors leave.

When you notice that your website has an issue with the page load time, it’s time to hire a professional web designer in London. The expert will design your website to make it quickly load.

Unavailability of Mobile-friendliness

According to the latest reports, the world now has 5.31 billion unique mobile users, and many of them use their devices to find and get services online. Also, they use mobiles to collect information on a business before investing in its services.

In case your website doesn’t have a mobile-friendly design, there are high chances that you lose visitors. To make sure that you don’t lose your visitors, hire website design services in London to get a mobile-friendly website.

Unfavourable for SEO

It doesn’t matter how beautiful your website design is or how much you have spent on your site’s design, if it is not capable of appearing among top results on search engines, it’s not worth your effort.

Hire an experienced agency for website design in London and to get a site that ranks well on search engines.

Are you thinking of revamping your website or building a new one? If yes, hire the best website designer at So Creative. Apart from that, you can get professional services of website development and digital marketing. Please Contact Us.

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