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Digital Marketing 2022: Why Do You Need an Agency for Digital Marketing in London

With access to the high speed Internet connection, would you believe it if I tell you that the number of people using the Internet is increasing rapidly worldwide?

As per a PEW Research report, the Internet usage has increased by at least 5% over the last three years. Apart from accessing the Internet for social media and entertainment, many people use it to search for the required services, collect information, and buy products/services online. And, businesses worldwide are aware of that.

If your UK-based business is still not using digital marketing in London, then you are surely behind your competitors. 

Whether you want to sell your services online or make your brick-and-mortar store more popular, digital marketing services like search engine optimisation (SEO), social media optimisation (SMO), pay per click (PPC), email marketing, video marketing, and web design in London for your official website can strengthen your online presence and grow your business.

What is Digital Marketing?

Many times, it has been described as a method to promote something online. Apart from that, some marketers describe it as a similar method to inbound marketing.

However, there are many differences. Digital marketing is an umbrella term that includes a wide range of marketing strategies and efforts. From designing & developing a website to promoting a business online and connecting with customers for engagement, many things are included in digital marketing.

Why Does Your Business Need Digital Marketing in London

The simplest answer is: As more and more people are using the Internet to get business services and purchase products online, it becomes necessary for businesses to mark their presence online and promote their services/products to reach their potential customers and turn them into loyal consumers.

Some other benefits of digital marketing in London for your business are:

  • It helps you mark the online presence of your business. Through web design in London, you can create an attractive and functional website to lure your audience.
  • It helps you reach your potential global customers and sell your products/services to them.
  • It is quicker and more effective than traditional marketing methods like television ads, radio ads, newspaper, and billboards.
  • It enables small businesses to compete against big brands.
  • It is measurable and customised.
  • It helps in increasing engagement and lead generation

Why Hire an Agency for Digital Marketing

As digital marketing is associated with the use of the Internet, you can do it on your own. Right? No.

The Internet world is big. From finding the right platforms with your potential audience to using the best practices to get quick results, multiple things need to be taken care of, which is why you need to hire a digital marketing agency.

Here’s what a digital marketing agency does for your business:

  • It helps you design and develop a website that reflects your business and is SEO-friendly.
  • It has experienced marketers who use the best practices to promote your business online and get traffic to your official website.
  • It targets the right platforms in the right manner to get quick results for a business.
  • It helps save you time, which can be utilised to improve the product quality and customer support services.
  • It uses local SEO to promote your brick-and-mortar store to online people.

In the End

Now that you are aware of the importance of digital marketing in London to promote your business, it’s time to find a reputed and reliable agency. Look for an experienced agency and take your business to the next level. All the best!

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A Must-Read Guide to Choosing Professional Digital Marketing Agency London

Hiring a digital marketing agency is easy; the hard part is to find one that suits your needs.

As per a report by IBISWorld, the UK’s digital advertising agencies will be worth at least £10bn in 2021. It has grown at an average rate of 5.7% in the last five years (2016-2021), thanks to the increasing number of service providers. This, in turn, makes it tricky to find the right professional digital marketing London.

However, we have shortlisted a few characteristics that simplify the process. Here, you’ll learn how to get started with your search, what to look for in a service provider, and when to seal the deal.

Let’s dive in!

Take a Peek at Portfolio

The best digital marketing agency in London will be proud of what they do and who they work with. Also, it flaunts the partnerships for the world to see.

Although you don’t need to know the agency’s past clients, there is no harm in learning how many clients it has. If the portfolio doesn’t include a list of previous clients, it means they haven’t served anyone. And, this is not a good sign, even when you have a low budget.

Some agencies that offer content marketing and SEO services may not have a portfolio to display, but their client lists should have the names to prove their experience.

Look at the Team and Experience

No matter what kinds of services you expect from your digital marketing agency in London, it is necessary to ensure that there are professionals to do the job. For example, if you want to design your company logo, make sure the agency has experienced designers.

The easiest way to get familiar with an agency and its team members is to look at its ‘about us’ or ‘our story’ page. A reputed service provider proudly discusses its team members and their skills.

A specialised page also makes you familiar with an agency’s culture. You come to know what types of employees the agency has and what are their key skills.

Check Client Reviews

In the technology-friendly world, you don’t need to go through a complex process of finding an agency’s past clients and talking to them about their experience. Testimonials and reviews make it easier than ever to know whether or not you are going to hire the right digital marketing agency in London.

Smart marketers understand the importance of social proofs like reviews on their official websites. If someone doesn’t have testimonials and reviews by past clients, consider it a red flag.

In addition to positive reviews, search for neutral or negative reviews on different websites on the Internet. The top digital marketing agency in London will have addressed the reviewers with viable solutions.

Understand the Company Culture

Apart from services, take a moment to learn an agency’s core values and company culture. Why? Because you would like to work with a digital marketing agency in London that works on some values and believes in providing an environment to employees where they can grow.

Only a company with core values will be able to work efficiently with you on your digital marketing requirements. On the other hand, an agency where people do not have a path to follow has no ultimate goals. Also, its employees do not give importance to your needs.

Consider carefully when a company describes what it does and how it plans to work on your project. Move towards the hiring process only when you feel the company is the right fit.

Look for an Official Website

The best digital marketing agency in London will suggest you have an official website to display your services. Before that, the company ensures that it has a website to show as an example.

The top digital marketing agency in London will have a well-designed website. Here, well-designed means a site that is fast, responsive, and easy to navigate. Also, there will be high-quality, SEO-optimised content.

Before making your final decision related to a professional digital marketing agency in London, inspect and read its official website thoroughly. In the end, listen to your instinct. If you don’t feel right or find the website having low-quality graphics and poor content, it’s better to move on and look for other options.

Do You Need to Hire a Digital Marketing Agency

Let’s be honest; digital marketing isn’t about posting anything or everything online. It is a process of using the right tools in the right manner to get favourable results. Many individuals and businesses think hiring a digital marketing agency is expensive and unnecessary. However, in reality, a great company and its professionals can help your business grow online immensely. Here are some reasons you should hire a digital marketing company:

Access to Expertise

Without guidance, your online marketing campaign has no direction. It means your efforts can go south anytime. When you join hands with an experienced digital marketing company, you get a team of professional marketers who know how to use the best tools to promote your businesses online, grab the attention of potential clients, and appear among the top results on search engines. The agency uses its experience and expertise to help strengthen your business presence over the Internet.

Saved Marketing Cost

Honestly speaking, you alone cannot take your business to new heights online while paying special attention to its operations in the real world. You need a team of professionals to handle your online marketing. When you hire an in-house team of digital marketers, you need to pay them fixed salaries at a regular interval of time, no matter what they do. On the other hand, hiring a digital marketing agency will enable you to pay for the services you take. It lets you decide how much you want to spend on your digital marketing campaigns.

Relevant Outcomes

As discussed, digital marketing isn’t about posting anything on any platform. If you do that, you don’t get the desired outcomes. Also, you waste your time and resources. On the other hand, a digital marketing company knows the right platforms to promote your business online. For example, if you are a clothing brand, the agency chooses the most popular clothing websites to tell people about your products/services.

Latest Ideas and Strategies

Digital marketing is an umbrella term. From search engine optimization (SEO) to pay per click (PPC) and influencer marketing, there are many techniques and strategies to promote a product/service online. Digital marketing agencies know the latest techniques and strategies to use for an online marketing campaign. It enables you to stay ahead in the competition and increase your chances of getting the top spots on search engines.

In The End – What Makes The Best Digital Marketing Agency

The best digital marketing London gives importance to each project – whether big or small. It values its clients and provides them with customised services. Until you find such an agency, keep on looking for the right one.

How do you hire a digital marketing agency? Did we miss something that a client must look for in a service provider? Let us know!

Digital Marketing

The Best Online Marketing Strategies for Events, Hospitality & Hotels in London UK

Ignoring online marketing is like opening a business but not telling anyone. No one knows who said this immortal line, but it’s come to epitomise the attitude and mission of most digital marketing agencies in essex and beyond. The lesson is simple: building a business means nothing if you don’t have the right marketing behind it to help it grow.

And nowhere is this more apparent than in the hospitality industry, where your lack of trade is made abundantly apparent to you in empty restaurants, vacant hotels, or sparsely-visited events. Online marketing in essex will help you avoid these unpleasant loss-accruing situations – building instead a reliable source of custom and profits all year-round.

Why Market Online?

There are two simple reasons why you need to market your hospitality business online this year: it’s where you’ll find new customers and higher profits; and it’s also a space that’s relatively uncompetitive in essex today. Let’s take these reasons one by one.

New Customers, Higher Profits

The UK happens to be one of the most digitally-connected nations on earth.

An incredible 99% of the UK uses social media. A similar amount – 98.5% – own a smartphone through which they access the internet on a daily basis. The average UK citizen uses their social media for three hours per day – and that’s just one corner of the online world you can talk to.

Clearly, there’s huge space for a digital marketing agency essex to help promote hospitality firms across the city. The whole of essex is online and consuming content. They’re there to secure as customers, guests, and visitors – helping you boost your profits.

“Courteous treatment will make a customer a walking advertisement.” – James Cash Penney

Relative Lack of Competition

Meanwhile, we’ve seen through our own experience how important marketing and customer experiences can be for hospitality firms in the UK and the US – which tend to live or die upon the level of service they provide.

In essex, customer expectations are incredibly high – and service needs to be spot-on. Your restaurant needs to impress as a five-star venue; your hotel has to go the extra mile in every way.

But, despite these requirements, essex web design and essex SEO remain uncompetitive compared to other Western markets. Standards are lower online, with poorer websites and less impressive marketing.

What does this mean? Well, it means that smart business leaders in the events, hospitality and hotelier space should see an opportunity here. By partnering with one of the best digital marketing agencies in essex, you can create marketing content that reflects your business’ prestige, professionalism, and passion – and in doing so, outcompete your rivals in showing off your venue.

The Best Marketing Strategies

There are several strategies for marketing that we currently view as optimal for hospitality firms looking to expand their reach and influence in essex. We’re constantly updating this list, and responding to developments in the field, in order to offer you the cutting edge of marketing – specifically for the UK area and the Google.co.uk domain. Our list includes:

  • Content Marketing. Using words, films, images, animations, and illustrations to tell a story about your brand and your services.
  • Search Engine Optimisation (SEO). Climb higher in Google’s search engine results pages (SERPs) to get seen by more and more essex consumers.
  • Social Media Marketing. essex, like much of the world, loves social media. It’s the perfect place to promote your brand and your prestige venue.
  • Email Marketing. It’s an old and reliable form of marketing that experts still reckon is top of the list for ROI. It’s especially useful for returning customers who’ve visited you before.
  • Paid Advertising. All marketing agencies essex will provide Pay-Per-Click (PPC) marketing services across social media and search engines.
  • Changes to Your Website. Converting traffic to purchases and bookings is the aim of our web design company essex.

imagesWe’re going to walk you through all of these different strategies – explaining why they afford wonderful results for your hospitality business – before providing a recap, a summary, and a guide on your next steps to beginning a new marketing campaign for your firm this year.

Content Marketing

Every single digital marketing professional in essex has heard of the phrase: “Content is King.” But what exactly does this mean, in the context of marketing a hospitality firm?

You know what content is, of course. It’s anything you post online. It’s a tweet, a GIF, or a photo. It’s a feature-length film, or a two-minute explainer animation. It’s a blog post, a press release, or a slogan. Every time you produce content like this, you’re in with a chance of boosting your essex SEO (more on that later) and entertaining consumers across the web.

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” – Michael Brenner

Videos are currently seen as the best content to create and share online: 81% of businesses currently use it as a marketing tool, because 78% of mobile users watch videos on their phones each week.

Blog content is also regarded as one of the best ways in which a digital marketing agency in essex can contribute to the growth of a hospitality brand. Companies the blog receive over 55% more web traffic. Plus, blogs share your stories, build your brand personality, and forge customer relationships – all at the same time.

“No matter what, the very first piece of social media real estate I’d start with is a blog.” – Chris Brogan

Search Engine Optimisation (SEO)

Next up is our old friend SEO. If you’re familiar with SEO, you’ll know it’s the art of getting your website featured on the first page of Google’s search results. Google, by the way, are the unrivalled bosses of the web search industry: their search engine covers 95% of all searches on the internet. It’s barely worth thinking about Bing, Yahoo, or AskJeeves.

“Google only loves you when everyone else loves you first.” – Wendy Piersall

SEO was once a game of cat and mouse, with marketers tricking Google’s algorithm by shoving your website so full of keywords that it appeared to be highly relevant to web users typing in those terms. Google’s ranking algorithm has since matured, as have web designers in essex. Now, SEO is about finding your specific audience.

“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette

Incredibly, relatively few businesses actually operate with an SEO strategy. Data from 2020 suggests that around 64% of marketers invest in SEO – and that figure is likely to be far lower in the UK specifically. This represents a huge chance for essex-based brands to steal a march on their rivals. For hospitality businesses in particular, good essex SEO will:

  • Match you up with consumers who are looking for your services and venues (words like “premium” and “luxury” word well here).
  • Distinguish your hospitality firm from your competitors by ranking higher in Google’s SERPS.
  • Drive higher relevant traffic to your website, ensuring that more essex residents connect with your brand.
  • Enhance the visibility of your brand and your business – which can only be good for the future profitability of your firm.

SEO, when left to the professionals at ad agencies in essex, is a case of building up keywords used on your website, and inserting them into relevant articles and web copy. For firms like us – we’re also a web design company essex – there’s also back-end SEO boosting to take care of: things like hyperlink verification, backlink checking, and meta tagging of pages. You’ll likely not have the skills within your hospitality business to perform such SEO boosting changes alone.

Social Media Marketing

You’re well aware that social media is a gold mine. But to access that precious metal, you’re going to have to import the right tools, and the right experience, to extract a high ROI on your social media spend. Web design companies in essex with marketing experience can help you do this.

Around 70% of online businesses use social media to successfully market themselves in the UK, according to HubSpot. That means you’re already facing stiff competition in this space. But hospitality firms have a distinct advantage for marketing in essex:

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

You’re used to entertaining, to planning parties, and to making people feel involved and welcome. That’s exactly what social media marketing in the 2020s calls for. Sharing pictures of your venue and your menu will help entice social media users – but getting users to share photos themselves is the holy grail you’re looking for.

Our digital marketing agency essex recommends your firm should be on the following social media platforms:

  • Instagram. Some 90% of consumers follow at least one business on Instagram. Make your account beautiful, and you’ll get followed. Make your brand and your venue beautiful, and it’ll market itself through the posts of others.
  • This is where you should concentrate the majority of your ad spend. You can target users on Facebook to granular detail, which is perfect for niche hospitality firms in essex.
  • Twitter. Brilliant for customer service. Wicked for banter with competitors and partners. But not the place where you’ll be sharing many beautiful and enticing photos – or other marketing materials.
  • LinkedIn. There are thousands of business travellers in essex at any one time. Being present on LinkedIn will help you get seen by this huge and wealthy market.

Global ad spend will top $605 billion in 2020 – and spend on social media will form about $100 billion of that figure. As such, it’s worth considering investing around one sixth of your ad spend on social media, to keep up with the global average.

imagesEmail Marketing

Email Marketing  is famously the go-to method for customer retention, journey and relationship-building, and bulletin-sharing.

If you have a new deal, a discount, an offer, or a coupon on the go, you need to let your mailing list know. If you’re taking bookings again after a brief closure, your email audience should be the first to know. For digital marketing companies in essex, the mailing list is the base of operations: the place to see how your target audience reacts to your other marketing material.

“To keep a customer demands as much skill as to win one.” – Jeff Bezos

You can trust Bezos: he’s built an empire on the repeat custom of most of the Western world’s online consumers. And this means being personal, friendly, and even a little conversational with your email audience – to build trust, and manage their impression of your firm.

Personalised experiences are hugely popular with your target customers: over 90% of consumers say such experiences encourage them to trade with a firm online. So even addressing an email with the first name of its recipient can go a long way to securing their return trade.

“Courteous treatment will make a customer a walking advertisement.” – James Cash Penney

Practically, you’ll need CMS in your back-end, or an email marketing platform such as MailChimp or HubSpot, to help you manage emails – both automated ones, and those one-off messages to your existing customers. Our web design company essex can help you get started with these products, or integrate them in your existing website.

Paid Advertising

Marketing needn’t cost you an arm and a leg – but if you choose to pay for adverts, you are extremely likely to get a proven ROI of over 200% on what cash you put in. To run these campaigns effectively, though, you’ll want to partner with a web design company in essex.

“Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

This is actually your chance to get most creative with your advertising, as you’re able to commit tiny amounts of cash (sometimes as little as £1) to each ad campaign to test how it runs. Through a series of trial-and-error A/B testing, you might emerge with a winning advert with a huge conversion rate. Advert formats include:

  • Banner adverts on various websites across the internet. These are cheap but ineffective – and aren’t often used by prestige brands.
  • Social media adverts, which target users based on their activity.
  • PPC (Pay Per Click) adverts, which you can set up on Google to boost your business when certain search terms are keyed in. You’ll only pay if your advert is clicked on, which helps increase your ROI.
  • Programmatic paid marketing. Your ad content enters an auction each time a user types in a search term. If you bid highest in this auction, your advert is shown. If not, you lose no money, and your advert isn’t shown.

As with the other forms of marketing listed above, we strongly recommend that you partner with a essex marketing agency like ours to help you run these adverts. We’ll save you time, and advise you based on our many years of experience working with online advertisements and hospitality businesses.

Changes to Your Website

Finally, our web design company essex is particularly keen on showing you why changing your website can drive an incredible amount of additional profits to your firm. This is massively overlooked in essex – and it’s something we’re more than ready to handle for you.

Did you know that only 22% of businesses are happy with their conversion rates? Does that surprise you? Most conversion rates languish far below 50% – which means that less than half of the people who find and arrive at your website do anything other than look at a couple of pages and leave. To encourage them to trade with you, a web design company in essex will add UX (User Experience) features – like CTAs (Calls to Action).

“You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy.” – Neil Patel

But, as marketing guru Neil Patel is often reminding us, a big “BUY” button isn’t enough to encourage more trade. You need to be subtler and smarter than that. Amongst the changes we’ll make to your website, if you let us loose on it, will be:

  • A complete SEO overhaul to the code that Google’s algorithm sees. This will, of course, garner you more traffic.
  • An SEO test, which will reveal your site’s top-used keywords. Not relevant? We’ll recommend changes that’ll get you more relevant visitors – more of whom you’ll convert into customers.
  • A better sitemap, which will nudge visitors towards your booking, buying, or contact pages. It should only ever take a consumer three clicks to get to a place on your website where they part with their cash.
  • Adding wonderful new customer service and marketing features like chatbots, which have been shown to dramatically increase user engagement.
  • Integrating positive reviews from across the web on your site, as well as all of your social media channels and their rolling content. Over 90% of consumers have been influenced into trade by positive reviews. Sharing those reviews will boost trust while adding a sense that your firm is active and up-to-date.

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito

Any technology our web designers essex use in your back-end will always be built with an eye on increasing human interaction – getting consumers to call, message, email, or book with you on your website as soon as they visit.

imagesDigital Marketing in the 2020s

So, it’s time to take a breather and think back to what we’ve been discussing. The bottom line, we reckon, is that all hospitality businesses can enjoy huge boosts to their activity through using marketing techniques. Without marketing, your firm risks invisibility, obsolescence, and eventually – failure.

“Quality is never an accident. It is always the result of an intelligent effort.” – John Ruskin

But your marketing budget shouldn’t be sprayed out to any old digital agency in essex: you should remember that intelligence, forethought, and adequate planning are a hugely important part of successful marketing campaigns – and each strategy should be tailored to the objectives you’re trying to achieve. We love this guide to how you’ll set marketing objectives at your firm.

Working With Us

As one of essex’s most cutting-edge digital agencies, we’re keenly motivated to partner with the city’s flourishing and vibrant hospitality sector – helping firms get seen by tourists, business travellers, and expats alike.

We know that the difference between a booming hospitality firm and one that’s barely seeing a squeak of trade is incredibly simple: it’s all in the advertising.

“The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson

And it looks like Thomas Jefferson, author of American democracy, agrees.

We’re always on the end of the phone to listen to your queries. Our expert essex web designers are here to explain which changes we’d recommend you make to your website. And our specialist essex marketing practitioners are here to co-devise the strategies that’ll get your business booming into the 2020s. The combination of our skills can help a business of any size – and any budget – make more of their digital presence.

And, if you’re still unsure and you’re looking for a little more advice and information, we’re more than happy to oblige, too: we’ve got dozens of case studies to run you by, all of which exhibit the incredible ROI we’ve seen hospitality firms enjoy after working with our web design company essex.

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Digital Marketing Trends for 2021: Your Complete Guide

One of the tragedies of the business world is that professional, innovative, cutting-edge companies fail simply because no one ever hears about them. They got everything right – except the marketing. And without making use of savvy digital marketing, any product, service, or brand is essentially rendered invisible.

In Essex, the digital marketing landscape is relatively new, relatively impressive, but with huge potential for further growth and development. With the EU and the US largely driving the market, it’s up to the best digital marketing agencies in Essex & the UK to pick up on digital marketing trends developing around the world – implementing them domestically for the greatest impact.

And it’s up to you, as a new business, to pick the right marketing partner to take your brand to new heights in 2021 – already billed as a boom year for businesses after a rotten 2020.

In what follows, we’ll provide you with a nice, wholesome introduction to:

  • The Industry. What successful digital marketing is, and what it looks like.
  • The State of Play. How the Essex market remains unsaturated – and why that’s good news for your firm.
  • The Price Tag. The difference between free and paid forms of marketing.
  • The Methods. The on-trend ways in which you’re going to go about marketing in 2021.
  • The Agency. Why working with a leading digital marketing agency in Essex or a web design company Essex will add jet fuel to your campaign.

If we’ve done our job right, you’ll emerge with the firm belief that savvy, expert digital marketing interventions are the way to outcompete your UK rivals next year.

Your brand is a story unfolding across all customer touch points.” – Jonah Sachs

If you’re here to learn the top trends for Essex’s digital marketing industry, and you’re well-versed in digital marketing, scroll down to The Methods section. But you should keep reading if you’re keen to learn a little more about marketing opportunities in the Essex & the UK market, and the potential ROI you’ll see from engaging in digital marketing.


The Industry

Last year, the size of the digital marketing industry overtook that of print and television combined, heralding the beginning of the digital-first marketing epoch. It’s really not hard to see why:

  • One-sixth of global retail sales were made online this year. That’s predicted to rise to nearly a quarter by 2023, and an almost unimaginable 95% by 2040.
  • That means that by next year, total online retail purchases will amount to $4.9 trillion. That’s about the same size as Japan’s GDP. And that’s just products purchased – not services provided or booked online.
  • The digital marketing industry’s valued at around $50 billion. A decade and a half ago, it barely existed.
  • Why’s it ballooned so large? Because around 18% of companies that engage in digital marketing see a $70 ROI for every dollar they invest. More than 80% see a five-fold ROI.

Whether your business sells important products throughout the UK, or you’re marketing for a hospitality business in Essex, you need to portion off some of your overall budget for digital marketing. It’s no longer optional; it’s a matter of survival.

“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan, founder & CEO of HubSpot

The State of Play

There’s really no point searching for marketing trends from Dubai when the situation is so different here in the UK. What’s cutting edge in Abu Dhabi is probably old hat in London or LA. What’s driving engagement in Essex just won’t work in New York – and vice versa, of course.

It’s worth acknowledging from the outset that digital marketing in Essex is a little less developed than in Europe and North America. You’ll get why: the UK remains a fairytale of recent development, but there are far fewer people and businesses here than in Western markets. Any web design company Essex knows that they’re able to deliver more to their customers for less when they work in the UK.

This is great news for UK businesses: it means the market is far from saturated. The potential ROI on digital marketing projects in Essex is huge. That’s due to these factors:

  • With fewer businesses advertising on the Google.co.uk domain, you’ll pay less for high-reward advertising
  • There are fewer companies in the UK doing what you do. Boosting your Essex SEO should be easy, with the right marketing partner.
  • Many businesses in the UK only digitized in 2020 due to the pandemic. They’re still finding their feet online. This is your chance to pounce and capture their market share
  • The best digital agencies in Essex are always keeping an eye on what’s working best in other markets – to bring those insights to the UK.

And then, there’s this super-quick data that it’s worth you chewing over before we commence our deep-dive into the technical side of digital marketing:

  • Internet penetration in the UK sits at 99.5%.
  • It’s the same for social media penetration: 99%.
  • In the UK, 96% of consumers own smartphones.
  • 92% of those check their social media every day on their mobile.
  • And 75% of all those with smartphones in the UK regularly shop online on their devices.

These statistics reveal a market absolutely primed for savvy companies to market to consumers in the digital space. Our web design company Essex is keenly aware of the opportunities for firms to excel online. Let’s see how you’ll do it.

“No nation has embraced e-commerce and e-government with greater enthusiasm than Essex. Such innovations have given Essex a competitive edge.” – Abdul Aziz Al Ghurair

The Price Tag

Righty-right, enough with the data and the statistics – let’s get down to business, shall we?

Specifically, and crucially, you’re wondering how much it costs to launch a digital marketing campaign in Essex. You’re willing to budget for a campaign – you just need to know how much you should set aside for it.

Unlike other business investments – like, for instance, the cost of building a new website for your Essex-based company – investing in marketing comes with a discernible ROI. You’re not dropping £10k into the ocean without any nibbles on your bait. Actually, you’re pretty much guaranteed a feeding frenzy.

Essex marketing agencies should give you a ball-park figure from the get-go regarding your ROI. We certainly try to. That way, you’ll know what you’re letting yourself in for. We’re actually used to telling firms to expect web traffic and trade to peak to such an extent that they should put in place the infrastructure to enable them to scale at speed. You know your marketing drive’s successful when you’re forced to level up your firm to keep up with demand.

The best way to optimise your marketing investment for maximum impact (and a big, juicy ROI figure) is to carefully purchase ads and marketing services you feel will be most valuable for your brand, assembling a bespoke strategy targeting certain consumers with certain marketing materials. Select on-trend marketing techniques and strategies for the best results.

We can separate overarching marketing costs into two general categories:

  • Labour and expertise. Unless you enjoy the luxury of an in-house marketing team, you’re going to have to outsource to a trustworthy digital marketing agency in Essex. You’ll pay for their knowledge as well as their labour.
  • Advertising costs. Certain online marketing is made for the layman – like Google, Facebook, and Amazon promotional campaigns. You can leave this side of your marketing drive to the professionals too – or take a course to have a go yourself.

Meanwhile, you can perform certain digital marketing tricks for free – and if you’ve got a spare member of staff knocking around to experiment, you should introduce them to these FOC marketing techniques:

  • Social media marketing. It’s free to set up an account on all social media sites. And you’ll pay an hourly wage for a social media executive to monitor your channels and engage with your customers there. There’s massive potential for vitality (read: giant free exposure) if you hire a smart social media exec.
  • Website promotions. Any content you upload through your CMS interface on your website is obviously free and has the potential to enchant your site visitors. Don’t have CMS on your website? We can help with that.
  • Email marketing. We’ll look at this in more depth later, but you should make sure you’re collecting the email addresses of your customers at every opportunity. It’s free to send them an email with an offer, a coupon, or a handy reminder that you exist.
  • Web Blogs. Finally, have you noticed that most websites maintain blogs? Have you ever wondered why? It’s because a blog is an extra entry point for consumers to find your website – and thus your products and services. Plus, every word and image published on your blog will boost your SEO.

That’s your complete digital marketing overview. Excluding the services of a web design company Essex, which will handle SEO in the back-end code, those are the kinds of tasks you’ll be managing in your marketing drive. The rest of this guide will show you which digital marketing trends to engage with in Essex.

Saddle up, strap in, and/or settle down: here are the methods we recommend you concentrate your marketing spend on in 2021.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker


The Methods

Our web experts at our web design company in Essex and digital practitioners have been in the marketing game for a long, long time. They know how to spot a trend.

Trends develop in marketing as a result of two factors: they’re either returning impressive ROI figures, or they’re developing in a new space that on-rushing companies can make their own at the expense of their competitors (we saw this most clearly in the shift to social media marketing that took place in earnest about seven years ago).

It makes sense for us to separate our recommendations into these two larger categories. So, we’ll begin with old stalwarts of the digital marketing scene that continue to deliver, and we’ll conclude this guide with the newest, flashiest, and most exciting marketing innovations to be hitting Essex in 2021.

The Best Digital Marketing Techniques in Essex

Those of us who are long in the tooth when it comes to running marketing campaigns in Essex know where marketing departments are wasting their money. Paid banner adverts are a great example of foolish marketing expenditure: they have a terrible ROI, and they frankly look tacky.

We’re equally aware of what techniques have worked incredibly well in 2020 – and will continue to deliver in 2021. They are:

  • Targeted Social Media Marketing
  • Local Listings and Review Boosting
  • Email Marketing
  • Video and Content Marketing
  • SEO and Organic Search

We’re going to break these down briefly to explain exactly why we’ve tipped these five forms of marketing as the best in Essex for 2021.

Targeted Social Media Marketing

imagesSocial media engagement is higher in the UK than in nearly every Western state. Essex businesses have been taking to social media for some time to share their wares – but in 2020 that shift hit hyper-speed as a result of the coronavirus.

“Focus on how to be social, not how to do social.” – Jay Baer
Data from 2019 proves how valuable good social media marketing can be for businesses. Some 43% of businesses enjoy a notable bounce in their web traffic from social media. Meanwhile, 64% of shoppers say social media videos have influenced them into making a purchase. The impressions you generate on Facebook, Twitter, and Instagram can mean mega-bucks for your business.

Our top tips for social media marketing in 2020 include:

  • ALWAYS target your posts. You know how diverse Essex can be. You’re looking to advertise to the people that matter to your firm.
  • Use Instagram and Twitter. These are the two most popular social media sites for wealthy UK residents.
  • Content is King. Sharing text isn’t enough. Essex residents expect videos, animations, and infographics. Appease them.

Local Listings and Review Boosting

Are you listed locally? If you’re not, get listed right now.

It doesn’t matter if you’re a brick-and-mortar store or a totally online business. Listing your business online in Essex means consumers can see how customers have reviewed your products and services. And that means they can decide if you’re worth doing business with. 84% of online shoppers in the UK rely on positive feedback to buy products. No wonder so many firms are scrambling to improve their online reputations.

To boost your review score on Google, offer customers a small reward if they leave you a rating. This is best organised through an email campaign.

Email Marketing

Honestly, we can’t get enough of email marketing. An estimated 205 billion emails are sent every day, and the best ones encourage consumers to spend, spend, spend. How do they do it? We go by Eric Miller’s advice – an expert in consumer attention online.

“Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.” – Eric Miller

Services like MailChimp and HubSpot help time-sensitive businesses keep spinning hundreds of emails out to subscribed existing customers – with automated emails and replies a standard part of their CRM solution. Email marketing is currently regarded as the best form of marketing, in terms of ROI, for eCommerce businesses in Essex. The reason’s simple: consumers who’ve already traded to you are more than twice as likely to trade with you again if nudged to do so.

Video and Content Marketing

imagesOver 60% of marketers create at least a single piece of original content every day. Another little dose of brutal honesty: if your firm isn’t doing the same, you’ll be hemorrhaging customers to your rivals who are. Marketing guru Jon Buscall puts it better than we can:

“Content Marketing is a commitment, not a campaign.” Jon Buscall

Video is your gold standard. Wonderful, creative ad agencies in Essex will create them for you. Share them everywhere – on social media, and all over your website. Written blogs are also a good bet – you can stuff them full of keywords, which will naturally boost your SEO.

SEO and Organic Search

Essex has been a little late to the SEO bear-pit. That means keywords are still up for grabs, and that fighting to arrive on page one of Google’s search results remains relatively uncompetitive. That’s likely to change in 2021, as more and more businesses rely on web traffic from Google.co.uk for their income – and web design companies in Essex get wise to SEO best-practice.

The latest data suggests that 94.5% of UK citizens rely on Google.co.uk as their primary search engine. Optimising your content – both in terms of its underlying code, and in terms of the keywords you deploy – is what’ll spell the difference for your firm in 2021.

SEO in Essex & the UK is about to come of age. Get in there just before it does so that your firm is easily found when consumers Google products or services online.

Future-Facing Marketing Methods

As promised, it’s time for some futuristic marketing methods we expect to be pivotal in 2021. Again, you can choose not to engage with these emerging technologies – but to do so will cede ground in your ongoing attempt to dominate your competitors online.

We’re going to look at three key emerging marketing tools here:

  • AI Chatbots
  • Challenger Platforms
  • Hyper-Personalisation

You’ll have seen glimpses of these in Essex & the UK already; we reckon that they’ll be well established in the city by the end of 2021.

AI Chatbots

These have been trialed for years, with varying results – and it’s only been in the last two years or so that we’ve seen the promised breakthrough: working chatbots that deliver customer satisfaction AND higher sales. Our web design company Essex can help build one of these for your firm.

It’s probably a little rich to call them AI – they’re essentially machine learning algorithms with a smiling face and a chatty persona – but chatbots popping up on all of your social media accounts and on your website is an incredibly useful way to engage your customer as soon as they discover your brand.

Challenger Platforms

Anti-trust cases against tech giants mean that 2021 is looking pretty saucy for any competitors to Google, Facebook, Amazon, et al. The “too long; didn’t read” summary here is that we might be about to see the rules reset for online advertising.

Content is king, but distribution is queen and she wears the pants.”– Jonathan Perelman, Buzzfeed

We’ve mentioned content already – but the new battle in 2021 may well be where you choose to distribute it. TikTok forced its way onto the scene in 2020. Zoom emerged from obscurity to become the world’s favored conference calling technology. Slack exploded during national lockdowns. Expect marketers to watch new ‘challenger platforms’ keenly in 2021. Getting there and planting your business’ flag first will be the modern world’s equivalent of the Gold Rush.


Thought leaders are all in agreement that consumers are ridiculously picky, and this year they’re expecting products and services to be strongly personalised to their expectations and needs. Marketing in Essex might be less mature than marketing in the UK, but it’s still

That means always addressing consumers by their name. It means knowing your customers intimately, and rewarding them for repeat visits to your site. It means bearing in mind your User Journey – and plotting touchpoints to maximize your impact on the value chain. And it means honing your content to make it as relevant as possible to your target consumer.

“Personalisation – it’s not about first/last name. It’s about relevant content.” – Dan Jay

imagesFancy a Chat?

Harnessing the power of digital marketing takes skill and experience. Our team possesses both in abundance, and we’ll be more than happy to take a call from you to talk through options for your firm’s marketing drive. Equally, you’re welcome to drop us a line – we’ll get back to you within 24 hours.

As a leading digital agency in Essex – providing both web design services and digital marketing expertise – we’re able to offer bespoke services to fit any budget. That means cherry-picking only the most effective marketing methods for your tailor-made strategy, and giving you an idea of the ROI you’re going to see on each and every dirham you spend.


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