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Digital Marketing 2022: Why Do You Need an Agency for Digital Marketing in London

With access to the high speed Internet connection, would you believe it if I tell you that the number of people using the Internet is increasing rapidly worldwide?

As per a PEW Research report, the Internet usage has increased by at least 5% over the last three years. Apart from accessing the Internet for social media and entertainment, many people use it to search for the required services, collect information, and buy products/services online. And, businesses worldwide are aware of that.

If your UK-based business is still not using digital marketing in London, then you are surely behind your competitors. 

Whether you want to sell your services online or make your brick-and-mortar store more popular, digital marketing services like search engine optimisation (SEO), social media optimisation (SMO), pay per click (PPC), email marketing, video marketing, and web design in London for your official website can strengthen your online presence and grow your business.

What is Digital Marketing?

Many times, it has been described as a method to promote something online. Apart from that, some marketers describe it as a similar method to inbound marketing.

However, there are many differences. Digital marketing is an umbrella term that includes a wide range of marketing strategies and efforts. From designing & developing a website to promoting a business online and connecting with customers for engagement, many things are included in digital marketing.

Why Does Your Business Need Digital Marketing in London

The simplest answer is: As more and more people are using the Internet to get business services and purchase products online, it becomes necessary for businesses to mark their presence online and promote their services/products to reach their potential customers and turn them into loyal consumers.

Some other benefits of digital marketing in London for your business are:

  • It helps you mark the online presence of your business. Through web design in London, you can create an attractive and functional website to lure your audience.
  • It helps you reach your potential global customers and sell your products/services to them.
  • It is quicker and more effective than traditional marketing methods like television ads, radio ads, newspaper, and billboards.
  • It enables small businesses to compete against big brands.
  • It is measurable and customised.
  • It helps in increasing engagement and lead generation

Why Hire an Agency for Digital Marketing

As digital marketing is associated with the use of the Internet, you can do it on your own. Right? No.

The Internet world is big. From finding the right platforms with your potential audience to using the best practices to get quick results, multiple things need to be taken care of, which is why you need to hire a digital marketing agency.

Here’s what a digital marketing agency does for your business:

  • It helps you design and develop a website that reflects your business and is SEO-friendly.
  • It has experienced marketers who use the best practices to promote your business online and get traffic to your official website.
  • It targets the right platforms in the right manner to get quick results for a business.
  • It helps save you time, which can be utilised to improve the product quality and customer support services.
  • It uses local SEO to promote your brick-and-mortar store to online people.

In the End

Now that you are aware of the importance of digital marketing in London to promote your business, it’s time to find a reputed and reliable agency. Look for an experienced agency and take your business to the next level. All the best!

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The Ultimate Guide to Hiring an Agency for Web Development in London

The Internet is filled with website developers and agencies that claim to provide you with the best services. Type ‘web development London’ on Google, and about 1,480,000,000 results appear on your screen. 

Now, the question is: How do you know who is the best professional for your website development requirements?

As there are many agencies that offer the services of web development and digital marketing in London, it becomes a challenging task to find and hire the right one among them. Joining hands with the best web developer can improve your online presence; on the other hand, choosing the wrong one means you’re ‘doomed’.

However, the great news is that there’s a process that can help you find and hire the best agency for web development in London’. In this guide, you’ll learn that process. 

Let’s begin with it:

Understand What Make the Best Development Team 

Whether you require only one developer or a team of many professionals, it is essential to ensure that you hire the best one for the job.

Professional web developers are proficient in different types of programming languages. Also, they are aware of technologies that may help you get a website to improve the performance of your business on the Internet.

A great web development team consists of:

  • A project manager
  • Web designers
  • Web developers (front end, back end, and full stack)
  • Testers 

All of these team members work together to ensure that:

  • A website is developed as per a client’s requirements 
  • All the latest technologies are used to create a website
  • The website is fully functional on all kinds of devices, irrespective of their screen sizes

Identify Your Requirements

Unlike earlier, a website is more than just a platform to mark your presence on the Internet. Today, individuals and businesses use a site to promote their products/services. In addition to a user-friendly website, they get the services of digital marketing in London to reach their potential audiences.

Before you approach an agency for website development, find out your requirements related to web development. 

Ask yourself questions like:

  • Why do you require website development services?
  • Do you want a static website or an online store?
  • What features do you wish to have in your website?
  • Who are your visitors, and what do they expect from your site?

Do Your Research on a Web Development Agency

Let’s accept it: All of the companies and web developers you contact claim them to be the best service providers. However, the sad reality is that not all of them are suitable for your needs. For example, an agency may be good at building blogging websites but lacking in developing eCommerce stores. Similarly, there are website developers who are good at creating desktop-friendly sites but don’t know how to make websites mobile-friendly.

Here, the best way to find a suitable agency for web development in London is to consider different factors, such as:

  • Expertise
  • Experience in building websites from your genre
  • Portfolio
  • A list of past clients 
  • Reviews and testimonials 

If a website developer or a web development company refuses to provide information on any of the factors mentioned above, consider it a red flag. Check different platforms to read reviews about a company and its services.

Final Words

The process of finding and hiring an expert for web development in London may seem scary, but it becomes a lot easier than ever when you know how to start and proceed. Use the tactics mentioned above and hire the best professionals to build a website that helps your business grow online. Get in touch today to discuss your next project.


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Marketing in 2022: Why Your Business Requires Services of Digital marketing in London

As per research, in the last two years, there was an increase of around 250% in mobile searches for queries like ‘stores near me’. Also, traffic through mobiles has accounted for over 50% of the global Internet traffic since 2017. The stats show how important it is for your business to hire an agency for digital marketing in London.

Similar to other sectors, marketing also changes with time. Earlier, television, radio, newspaper, and billboard were the only sources of promotion. However, with the introduction of high speed Internet and smart devices, traditional marketing methods have been replaced by modern digital techniques.

Today, digital marketing has made it easier for businesses of all types and sizes to promote their services globally and get clients from different parts of the world. Even if you want to grab the attention of your local consumers, you need to hire a digital marketing agency in London. Why?

Here are some reasons why you must hire a company for digital marketing in London:

You Reach Your Potential Audience 

A significant problem with traditional marketing methods was that they were expensive and targeted all kinds of people, which includes ones who aren’t interested in your services.

However, digital marketing is a cost-effective method. In addition, it only targets people who show interest in your brand. An agency finds and chooses online platforms that your potential audience reaches in search of services that your business can offer them. 

In this way, digital marketing helps you focus your energy and sources on channels that connect you with your audience.

You Leverage Technology

Right now, the world has more than 4.6 billion Internet users, and many of them look for the required services online. Through marketing techniques and software design in London, a digital marketing agency helps you make the most of the modern technology. 

With the assistance of a digital marketing company, you can identify the right kinds of software, applications, and online channels that can help promote your business online. 

You Stay Ahead of Your Competitors

As digital marketing is highly effective in grabbing the attention of people on the Internet, there are high chances that your competitors are already using online marketing to reach their potential audiences. By hiring a digital marketing agency, you can compete against other businesses from your industry.

The best online marketing company identifies methods of promotion and software design in London that your competitors use. Also, the agency’s marketing experts use a range of strategies and tools to keep you ahead of your competitors. 

You can use Local SEO

One of the biggest advantages of digital marketing is that you can customise it as per your needs. Rather than focusing on a global audience, you can use marketing methods like local SEO to grab the attention of customers from a particular location. For example, if your potential clients are from London, then your agency will focus its efforts on digital marketing in London. The company will use strategies and marketing algorithms to focus only on your London-based potential clients.

You can Improve Your Marketing Efforts

Digital marketing isn’t only about finding the right online channels and promoting your services on them, and it is also about analysing your marketing efforts and improving them if required. Your online marketing company in London monitors the performance of your digital campaigns and makes changes to make them more useful than earlier. 

Final Words

Now that you are aware of the importance of digital marketing for your business, use it to reap its benefits. In case you are in search of an agency for digital marketing in London, hire So Creative. Contact to know more!


Digital Marketing Agency London

Which company is the Best Digital Marketing Agency in London

A digital marketing agency is your partner who helps promote your business online to make it grow over the Internet. However, not all agencies provide the desired results. You need the best digital marketing agency in London to achieve your online marketing objectives.The decision to hire a digital marketing company is easy to make as promoting businesses online is the necessity of today’s globalised world. The hardest part is finding and choosing an agency for the marketing of your business. 

Even if you are looking for the best digital marketing company in London, you need to spend some time doing your research. To help you out, we’ve created a list of questions that can help you find, reach, and hire the best agency in London for marketing your business online. Let’s begin:
What are my objectives?
Instead of typing ‘the best digital marketing company near me’ on Google, you need to ask yourself the goals behind your digital marketing efforts.
Why do you need to hire a company for the online promotion of your business? Do you want to create brand awareness or sell your products/services online? Are you thinking of globalising your business or planning to attract only local clients?
It is incredibly essential to find your marketing objectives before beginning to look for an agency. Understanding your goals helps you find out services and qualities to look for in a marketing agency.
What kinds of digital marketing services do I require?
Do you wish to improve the rankings of your official website through search engine optimisation (SEO)? Are you planning to attract your potential customers on social media platforms? Is it content marketing that you believe can help promote your business online?
Before embarking on a journey to find the best digital marketing agency in London, learn the basics of online marketing and understand different methods of online promotion. The process will help you find out the types of services you require for the online marketing of your business.
What do I need to notice in a digital marketing agency?
Remember, all companies out there will claim them to be the best digital marketing agency to promote and grow your business online. However, not all of them can be trusted for their words. The best company is one that meets your marketing needs.
In addition, notice some qualities in a digital marketing agency to ensure that it’s worth your efforts. They include:

  • The agency’s experience in the industry
  • The agency’s portfolio
  • A wide range of digital marketing services
  • A team of professional, skilled digital marketers

What should I talk to an agency about?
Rather than hiring the first online marketing company you come across in London, hold multiple meetings with an agency to find out whether or not it is the best digital marketing company in London to suit your needs.
Share your requirements and expectations with the company. Also, ask the agency how it plans to achieve your objectives. Apart from that, question the agency about the marketing strategies and tools it uses for online marketing.
An experienced, reputed company will listen to you and provide you with clear answers.
Final Words
Hiring the best digital marketing agency in London may seem tiresome and time-consuming, but it’s worth the effort. Spend some time to do your research to find and reach the right company to help you meet your marketing objectives. Remember, only the best professionals can help you get the required outcomes to grow your business over the Internet.

Digital Marketing Agency London

Critical Questions to Ask for Hiring the Best Digital Marketing Company London

Are you thinking of hiring a digital marketing company in London to promote your business online? You’ve made a wise decision. Now, it is necessary to hire the best agency to ensure that you get the desired results online for your business. In this piece, you’ll find some critical questions to ask before hiring a company for your next online marketing campaign.

As per research, at least 49% of shoppers use Google to find a product. Also, more than 50% of searches on Google end without a click on them. If you want your online marketing efforts to deliver results for your London-based business, then hire the best digital marketing company in London.

However, finding and hiring an agency for online marketing is challenging and time-consuming. We’ve created a list of questions to make the process a little easier for you.

Let’s begin with the questions:

How will your agency help my business meet its marketing goals?

It doesn’t matter how experienced a company is and how many advanced tools or algorithms it uses for online marketing, it isn’t useful if the agency doesn’t have custom digital marketing services.

Each business and its goals are unique. The best online marketing agency understands that all businesses expect different outcomes from a campaign, so it offers a unique strategy to help a business achieve its business goals.

Have you designed and handled campaigns for companies like mine?

A digital marketing company in London may have worked with brick and mortar stores to improve their online presence, but when it comes to promoting an online store, everything changes. In the case of an eCommerce store, an agency needs to reach potential customers and convince them for a purchase.

Before hiring a digital marketing agency, ensure that it has worked with businesses from your industry.

How do you plan to promote my business online?

Even if there are many kinds of tools and technologies to promote a business online, there must be a strategy to approach the audience and tell them about products.

The best digital marketing company in London will explain to you how it plans to meet your marketing objectives. Also, the agency will keep you in the loop throughout the entire campaign to tell you where progress is being made.

Can you show me case studies of your previous project?

Arguably, all companies claim them to be the best digital marketing agencies. However, not all of them are the best for all businesses. One of the easiest ways to find out whether or not the company is good for you is to look at its previous projects.

A great digital marketing agency won’t hesitate to share its case studies with you. It’ll help you figure out how the agency can help you meet your marketing goals.

What will you need from me?

The final question to ask an agency is if there’s anything that it requires from your side. Although a digital marketing company in London is a team of experienced professionals, they aren’t experts in the things you are – your business.

The best digital marketing company in London will ask you about your target audience, your expectations, and your feedback. In addition, the agency will aim to collaborate with you, rather than keeping you in the back seat.

Final Words

Now that you’ve known what to ask a digital marketing agency, begin your search and hire the best professionals for your digital marketing campaign. All the best!

Digital Marketing Agency London

Digital Marketing Agency London: What Does It Do to Help Your Business Grow

Before hiring a digital marketing agency in London, know all about it. Also, understand how the company and its services help your business grow immensely.

As per research, over 50% shoppers use Google to collect information before making a purchase. Also, around 60% of smartphone users say that they reach a business directly after noticing it among the search results.

The figures demonstrate how incredibly important it is to rank higher on search engines. Whether you have an online store or a business in the real world, it is necessary to promote your services online, especially today when the world has more than 4.7 billion Internet users (over half of the world’s population).

Working with a digital marketing agency in London gives you the freedom to choose the regions where you want to improve the online rankings of your business. For example, if you want it to grow within the city, there are services like local SEO. On the other hand, when your objective is to globalise your business, the agency will have a specialized service to suit your needs.
What Exactly is Digital Marketing
Similar to the traditional form of marketing, it is a way of promoting a business or its products/services. However, digital marketing involves reaching potential customers and promoting a brand online, across a wide range of platforms and channels.

Digital marketing is not only more cost-effective than conventional marketing, but it also offers better results. For example, blogging is a key weapon in the arsenal of a lead generation company in London. It alone can generate over 65% more leads than a marketing strategy without blogging.

Apart from that, search engine optimization (SEO) is able to boast a conversion rate of 14%, which is higher than just 1.7% conversion rate delivered by the traditional methods.

Digital marketing includes:

  • Online advertising
  • Mobile marketing
  • Email marketing
  • SEO
  • Content marketing
  • Social media marketing (SMO)

What Does a Digital Marketing Agency Do

Although digital marketing is about promoting a business online, it requires expertise to identify the best channels over the Internet to target the right audience. When you hire an experienced digital marketing or lead generation company in London, there are plenty of things that the agency does to make your business rank higher in search engine results.

Increased Organic Traffic to the Official Website

Today, getting a website isn’t just about marking the online presence of your company. The platform can help you grab the attention of potential customers and turn them into loyal clients. However, for that, they need to reach your website.

A digital marketing company generates organic traffic on your official website. It uses different online marketing approaches and search engine algorithms to attract more to your website.

Generated Leads

Before launching a campaign, a digital marketing agency collects information on your business, identifies the target audience, and understands your goals. After that, it figures out which marketing approaches need to be deployed to generate leads online.

From content marketing to SEO and website designing, it uses a wide range of approaches to help your business get valuable leads online.

Expanded Reach

Many of your potential customers must be online. Some of them would be looking for you on Google while others could be using different social media platforms. The best digital marketing agency in London uses different approaches and strategies to expand your reach on all the online platforms that may have your potential customers.

In addition, the agency’s experienced professionals improve your brand’s marketing from top to bottom to make it appear higher on search engines.

How to Hire a Digital Marketing Agency

Look for a reputed, experienced digital marketing and lead generation company in London. It must have online marketing as its specialised services. Also, the agency must have skilled professionals to improve your business’ presence online and attract more people towards it.

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A Must-Read Guide to Choosing Professional Digital Marketing Agency London

Hiring a digital marketing agency is easy; the hard part is to find one that suits your needs.

As per a report by IBISWorld, the UK’s digital advertising agencies will be worth at least £10bn in 2021. It has grown at an average rate of 5.7% in the last five years (2016-2021), thanks to the increasing number of service providers. This, in turn, makes it tricky to find the right professional digital marketing London.

However, we have shortlisted a few characteristics that simplify the process. Here, you’ll learn how to get started with your search, what to look for in a service provider, and when to seal the deal.

Let’s dive in!

Take a Peek at Portfolio

The best digital marketing agency in London will be proud of what they do and who they work with. Also, it flaunts the partnerships for the world to see.

Although you don’t need to know the agency’s past clients, there is no harm in learning how many clients it has. If the portfolio doesn’t include a list of previous clients, it means they haven’t served anyone. And, this is not a good sign, even when you have a low budget.

Some agencies that offer content marketing and SEO services may not have a portfolio to display, but their client lists should have the names to prove their experience.

Look at the Team and Experience

No matter what kinds of services you expect from your digital marketing agency in London, it is necessary to ensure that there are professionals to do the job. For example, if you want to design your company logo, make sure the agency has experienced designers.

The easiest way to get familiar with an agency and its team members is to look at its ‘about us’ or ‘our story’ page. A reputed service provider proudly discusses its team members and their skills.

A specialised page also makes you familiar with an agency’s culture. You come to know what types of employees the agency has and what are their key skills.

Check Client Reviews

In the technology-friendly world, you don’t need to go through a complex process of finding an agency’s past clients and talking to them about their experience. Testimonials and reviews make it easier than ever to know whether or not you are going to hire the right digital marketing agency in London.

Smart marketers understand the importance of social proofs like reviews on their official websites. If someone doesn’t have testimonials and reviews by past clients, consider it a red flag.

In addition to positive reviews, search for neutral or negative reviews on different websites on the Internet. The top digital marketing agency in London will have addressed the reviewers with viable solutions.

Understand the Company Culture

Apart from services, take a moment to learn an agency’s core values and company culture. Why? Because you would like to work with a digital marketing agency in London that works on some values and believes in providing an environment to employees where they can grow.

Only a company with core values will be able to work efficiently with you on your digital marketing requirements. On the other hand, an agency where people do not have a path to follow has no ultimate goals. Also, its employees do not give importance to your needs.

Consider carefully when a company describes what it does and how it plans to work on your project. Move towards the hiring process only when you feel the company is the right fit.

Look for an Official Website

The best digital marketing agency in London will suggest you have an official website to display your services. Before that, the company ensures that it has a website to show as an example.

The top digital marketing agency in London will have a well-designed website. Here, well-designed means a site that is fast, responsive, and easy to navigate. Also, there will be high-quality, SEO-optimised content.

Before making your final decision related to a professional digital marketing agency in London, inspect and read its official website thoroughly. In the end, listen to your instinct. If you don’t feel right or find the website having low-quality graphics and poor content, it’s better to move on and look for other options.

Do You Need to Hire a Digital Marketing Agency

Let’s be honest; digital marketing isn’t about posting anything or everything online. It is a process of using the right tools in the right manner to get favourable results. Many individuals and businesses think hiring a digital marketing agency is expensive and unnecessary. However, in reality, a great company and its professionals can help your business grow online immensely. Here are some reasons you should hire a digital marketing company:

Access to Expertise

Without guidance, your online marketing campaign has no direction. It means your efforts can go south anytime. When you join hands with an experienced digital marketing company, you get a team of professional marketers who know how to use the best tools to promote your businesses online, grab the attention of potential clients, and appear among the top results on search engines. The agency uses its experience and expertise to help strengthen your business presence over the Internet.

Saved Marketing Cost

Honestly speaking, you alone cannot take your business to new heights online while paying special attention to its operations in the real world. You need a team of professionals to handle your online marketing. When you hire an in-house team of digital marketers, you need to pay them fixed salaries at a regular interval of time, no matter what they do. On the other hand, hiring a digital marketing agency will enable you to pay for the services you take. It lets you decide how much you want to spend on your digital marketing campaigns.

Relevant Outcomes

As discussed, digital marketing isn’t about posting anything on any platform. If you do that, you don’t get the desired outcomes. Also, you waste your time and resources. On the other hand, a digital marketing company knows the right platforms to promote your business online. For example, if you are a clothing brand, the agency chooses the most popular clothing websites to tell people about your products/services.

Latest Ideas and Strategies

Digital marketing is an umbrella term. From search engine optimization (SEO) to pay per click (PPC) and influencer marketing, there are many techniques and strategies to promote a product/service online. Digital marketing agencies know the latest techniques and strategies to use for an online marketing campaign. It enables you to stay ahead in the competition and increase your chances of getting the top spots on search engines.

In The End – What Makes The Best Digital Marketing Agency

The best digital marketing London gives importance to each project – whether big or small. It values its clients and provides them with customised services. Until you find such an agency, keep on looking for the right one.

How do you hire a digital marketing agency? Did we miss something that a client must look for in a service provider? Let us know!

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Digital Marketing Trends for 2021: Your Complete Guide

One of the tragedies of the business world is that professional, innovative, cutting-edge companies fail simply because no one ever hears about them. They got everything right – except the marketing. And without making use of savvy digital marketing, any product, service, or brand is essentially rendered invisible.

In Essex, the digital marketing landscape is relatively new, relatively impressive, but with huge potential for further growth and development. With the EU and the US largely driving the market, it’s up to the best digital marketing agencies in Essex & the UK to pick up on digital marketing trends developing around the world – implementing them domestically for the greatest impact.

And it’s up to you, as a new business, to pick the right marketing partner to take your brand to new heights in 2021 – already billed as a boom year for businesses after a rotten 2020.

In what follows, we’ll provide you with a nice, wholesome introduction to:

  • The Industry. What successful digital marketing is, and what it looks like.
  • The State of Play. How the Essex market remains unsaturated – and why that’s good news for your firm.
  • The Price Tag. The difference between free and paid forms of marketing.
  • The Methods. The on-trend ways in which you’re going to go about marketing in 2021.
  • The Agency. Why working with a leading digital marketing agency in Essex or a web design company Essex will add jet fuel to your campaign.

If we’ve done our job right, you’ll emerge with the firm belief that savvy, expert digital marketing interventions are the way to outcompete your UK rivals next year.

Your brand is a story unfolding across all customer touch points.” – Jonah Sachs

If you’re here to learn the top trends for Essex’s digital marketing industry, and you’re well-versed in digital marketing, scroll down to The Methods section. But you should keep reading if you’re keen to learn a little more about marketing opportunities in the Essex & the UK market, and the potential ROI you’ll see from engaging in digital marketing.


The Industry

Last year, the size of the digital marketing industry overtook that of print and television combined, heralding the beginning of the digital-first marketing epoch. It’s really not hard to see why:

  • One-sixth of global retail sales were made online this year. That’s predicted to rise to nearly a quarter by 2023, and an almost unimaginable 95% by 2040.
  • That means that by next year, total online retail purchases will amount to $4.9 trillion. That’s about the same size as Japan’s GDP. And that’s just products purchased – not services provided or booked online.
  • The digital marketing industry’s valued at around $50 billion. A decade and a half ago, it barely existed.
  • Why’s it ballooned so large? Because around 18% of companies that engage in digital marketing see a $70 ROI for every dollar they invest. More than 80% see a five-fold ROI.

Whether your business sells important products throughout the UK, or you’re marketing for a hospitality business in Essex, you need to portion off some of your overall budget for digital marketing. It’s no longer optional; it’s a matter of survival.

“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan, founder & CEO of HubSpot

The State of Play

There’s really no point searching for marketing trends from Dubai when the situation is so different here in the UK. What’s cutting edge in Abu Dhabi is probably old hat in London or LA. What’s driving engagement in Essex just won’t work in New York – and vice versa, of course.

It’s worth acknowledging from the outset that digital marketing in Essex is a little less developed than in Europe and North America. You’ll get why: the UK remains a fairytale of recent development, but there are far fewer people and businesses here than in Western markets. Any web design company Essex knows that they’re able to deliver more to their customers for less when they work in the UK.

This is great news for UK businesses: it means the market is far from saturated. The potential ROI on digital marketing projects in Essex is huge. That’s due to these factors:

  • With fewer businesses advertising on the Google.co.uk domain, you’ll pay less for high-reward advertising
  • There are fewer companies in the UK doing what you do. Boosting your Essex SEO should be easy, with the right marketing partner.
  • Many businesses in the UK only digitized in 2020 due to the pandemic. They’re still finding their feet online. This is your chance to pounce and capture their market share
  • The best digital agencies in Essex are always keeping an eye on what’s working best in other markets – to bring those insights to the UK.

And then, there’s this super-quick data that it’s worth you chewing over before we commence our deep-dive into the technical side of digital marketing:

  • Internet penetration in the UK sits at 99.5%.
  • It’s the same for social media penetration: 99%.
  • In the UK, 96% of consumers own smartphones.
  • 92% of those check their social media every day on their mobile.
  • And 75% of all those with smartphones in the UK regularly shop online on their devices.

These statistics reveal a market absolutely primed for savvy companies to market to consumers in the digital space. Our web design company Essex is keenly aware of the opportunities for firms to excel online. Let’s see how you’ll do it.

“No nation has embraced e-commerce and e-government with greater enthusiasm than Essex. Such innovations have given Essex a competitive edge.” – Abdul Aziz Al Ghurair

The Price Tag

Righty-right, enough with the data and the statistics – let’s get down to business, shall we?

Specifically, and crucially, you’re wondering how much it costs to launch a digital marketing campaign in Essex. You’re willing to budget for a campaign – you just need to know how much you should set aside for it.

Unlike other business investments – like, for instance, the cost of building a new website for your Essex-based company – investing in marketing comes with a discernible ROI. You’re not dropping £10k into the ocean without any nibbles on your bait. Actually, you’re pretty much guaranteed a feeding frenzy.

Essex marketing agencies should give you a ball-park figure from the get-go regarding your ROI. We certainly try to. That way, you’ll know what you’re letting yourself in for. We’re actually used to telling firms to expect web traffic and trade to peak to such an extent that they should put in place the infrastructure to enable them to scale at speed. You know your marketing drive’s successful when you’re forced to level up your firm to keep up with demand.

The best way to optimise your marketing investment for maximum impact (and a big, juicy ROI figure) is to carefully purchase ads and marketing services you feel will be most valuable for your brand, assembling a bespoke strategy targeting certain consumers with certain marketing materials. Select on-trend marketing techniques and strategies for the best results.

We can separate overarching marketing costs into two general categories:

  • Labour and expertise. Unless you enjoy the luxury of an in-house marketing team, you’re going to have to outsource to a trustworthy digital marketing agency in Essex. You’ll pay for their knowledge as well as their labour.
  • Advertising costs. Certain online marketing is made for the layman – like Google, Facebook, and Amazon promotional campaigns. You can leave this side of your marketing drive to the professionals too – or take a course to have a go yourself.

Meanwhile, you can perform certain digital marketing tricks for free – and if you’ve got a spare member of staff knocking around to experiment, you should introduce them to these FOC marketing techniques:

  • Social media marketing. It’s free to set up an account on all social media sites. And you’ll pay an hourly wage for a social media executive to monitor your channels and engage with your customers there. There’s massive potential for vitality (read: giant free exposure) if you hire a smart social media exec.
  • Website promotions. Any content you upload through your CMS interface on your website is obviously free and has the potential to enchant your site visitors. Don’t have CMS on your website? We can help with that.
  • Email marketing. We’ll look at this in more depth later, but you should make sure you’re collecting the email addresses of your customers at every opportunity. It’s free to send them an email with an offer, a coupon, or a handy reminder that you exist.
  • Web Blogs. Finally, have you noticed that most websites maintain blogs? Have you ever wondered why? It’s because a blog is an extra entry point for consumers to find your website – and thus your products and services. Plus, every word and image published on your blog will boost your SEO.

That’s your complete digital marketing overview. Excluding the services of a web design company Essex, which will handle SEO in the back-end code, those are the kinds of tasks you’ll be managing in your marketing drive. The rest of this guide will show you which digital marketing trends to engage with in Essex.

Saddle up, strap in, and/or settle down: here are the methods we recommend you concentrate your marketing spend on in 2021.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker


The Methods

Our web experts at our web design company in Essex and digital practitioners have been in the marketing game for a long, long time. They know how to spot a trend.

Trends develop in marketing as a result of two factors: they’re either returning impressive ROI figures, or they’re developing in a new space that on-rushing companies can make their own at the expense of their competitors (we saw this most clearly in the shift to social media marketing that took place in earnest about seven years ago).

It makes sense for us to separate our recommendations into these two larger categories. So, we’ll begin with old stalwarts of the digital marketing scene that continue to deliver, and we’ll conclude this guide with the newest, flashiest, and most exciting marketing innovations to be hitting Essex in 2021.

The Best Digital Marketing Techniques in Essex

Those of us who are long in the tooth when it comes to running marketing campaigns in Essex know where marketing departments are wasting their money. Paid banner adverts are a great example of foolish marketing expenditure: they have a terrible ROI, and they frankly look tacky.

We’re equally aware of what techniques have worked incredibly well in 2020 – and will continue to deliver in 2021. They are:

  • Targeted Social Media Marketing
  • Local Listings and Review Boosting
  • Email Marketing
  • Video and Content Marketing
  • SEO and Organic Search

We’re going to break these down briefly to explain exactly why we’ve tipped these five forms of marketing as the best in Essex for 2021.

Targeted Social Media Marketing

imagesSocial media engagement is higher in the UK than in nearly every Western state. Essex businesses have been taking to social media for some time to share their wares – but in 2020 that shift hit hyper-speed as a result of the coronavirus.

“Focus on how to be social, not how to do social.” – Jay Baer
Data from 2019 proves how valuable good social media marketing can be for businesses. Some 43% of businesses enjoy a notable bounce in their web traffic from social media. Meanwhile, 64% of shoppers say social media videos have influenced them into making a purchase. The impressions you generate on Facebook, Twitter, and Instagram can mean mega-bucks for your business.

Our top tips for social media marketing in 2020 include:

  • ALWAYS target your posts. You know how diverse Essex can be. You’re looking to advertise to the people that matter to your firm.
  • Use Instagram and Twitter. These are the two most popular social media sites for wealthy UK residents.
  • Content is King. Sharing text isn’t enough. Essex residents expect videos, animations, and infographics. Appease them.

Local Listings and Review Boosting

Are you listed locally? If you’re not, get listed right now.

It doesn’t matter if you’re a brick-and-mortar store or a totally online business. Listing your business online in Essex means consumers can see how customers have reviewed your products and services. And that means they can decide if you’re worth doing business with. 84% of online shoppers in the UK rely on positive feedback to buy products. No wonder so many firms are scrambling to improve their online reputations.

To boost your review score on Google, offer customers a small reward if they leave you a rating. This is best organised through an email campaign.

Email Marketing

Honestly, we can’t get enough of email marketing. An estimated 205 billion emails are sent every day, and the best ones encourage consumers to spend, spend, spend. How do they do it? We go by Eric Miller’s advice – an expert in consumer attention online.

“Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.” – Eric Miller

Services like MailChimp and HubSpot help time-sensitive businesses keep spinning hundreds of emails out to subscribed existing customers – with automated emails and replies a standard part of their CRM solution. Email marketing is currently regarded as the best form of marketing, in terms of ROI, for eCommerce businesses in Essex. The reason’s simple: consumers who’ve already traded to you are more than twice as likely to trade with you again if nudged to do so.

Video and Content Marketing

imagesOver 60% of marketers create at least a single piece of original content every day. Another little dose of brutal honesty: if your firm isn’t doing the same, you’ll be hemorrhaging customers to your rivals who are. Marketing guru Jon Buscall puts it better than we can:

“Content Marketing is a commitment, not a campaign.” Jon Buscall

Video is your gold standard. Wonderful, creative ad agencies in Essex will create them for you. Share them everywhere – on social media, and all over your website. Written blogs are also a good bet – you can stuff them full of keywords, which will naturally boost your SEO.

SEO and Organic Search

Essex has been a little late to the SEO bear-pit. That means keywords are still up for grabs, and that fighting to arrive on page one of Google’s search results remains relatively uncompetitive. That’s likely to change in 2021, as more and more businesses rely on web traffic from Google.co.uk for their income – and web design companies in Essex get wise to SEO best-practice.

The latest data suggests that 94.5% of UK citizens rely on Google.co.uk as their primary search engine. Optimising your content – both in terms of its underlying code, and in terms of the keywords you deploy – is what’ll spell the difference for your firm in 2021.

SEO in Essex & the UK is about to come of age. Get in there just before it does so that your firm is easily found when consumers Google products or services online.

Future-Facing Marketing Methods

As promised, it’s time for some futuristic marketing methods we expect to be pivotal in 2021. Again, you can choose not to engage with these emerging technologies – but to do so will cede ground in your ongoing attempt to dominate your competitors online.

We’re going to look at three key emerging marketing tools here:

  • AI Chatbots
  • Challenger Platforms
  • Hyper-Personalisation

You’ll have seen glimpses of these in Essex & the UK already; we reckon that they’ll be well established in the city by the end of 2021.

AI Chatbots

These have been trialed for years, with varying results – and it’s only been in the last two years or so that we’ve seen the promised breakthrough: working chatbots that deliver customer satisfaction AND higher sales. Our web design company Essex can help build one of these for your firm.

It’s probably a little rich to call them AI – they’re essentially machine learning algorithms with a smiling face and a chatty persona – but chatbots popping up on all of your social media accounts and on your website is an incredibly useful way to engage your customer as soon as they discover your brand.

Challenger Platforms

Anti-trust cases against tech giants mean that 2021 is looking pretty saucy for any competitors to Google, Facebook, Amazon, et al. The “too long; didn’t read” summary here is that we might be about to see the rules reset for online advertising.

Content is king, but distribution is queen and she wears the pants.”– Jonathan Perelman, Buzzfeed

We’ve mentioned content already – but the new battle in 2021 may well be where you choose to distribute it. TikTok forced its way onto the scene in 2020. Zoom emerged from obscurity to become the world’s favored conference calling technology. Slack exploded during national lockdowns. Expect marketers to watch new ‘challenger platforms’ keenly in 2021. Getting there and planting your business’ flag first will be the modern world’s equivalent of the Gold Rush.


Thought leaders are all in agreement that consumers are ridiculously picky, and this year they’re expecting products and services to be strongly personalised to their expectations and needs. Marketing in Essex might be less mature than marketing in the UK, but it’s still

That means always addressing consumers by their name. It means knowing your customers intimately, and rewarding them for repeat visits to your site. It means bearing in mind your User Journey – and plotting touchpoints to maximize your impact on the value chain. And it means honing your content to make it as relevant as possible to your target consumer.

“Personalisation – it’s not about first/last name. It’s about relevant content.” – Dan Jay

imagesFancy a Chat?

Harnessing the power of digital marketing takes skill and experience. Our team possesses both in abundance, and we’ll be more than happy to take a call from you to talk through options for your firm’s marketing drive. Equally, you’re welcome to drop us a line – we’ll get back to you within 24 hours.

As a leading digital agency in Essex – providing both web design services and digital marketing expertise – we’re able to offer bespoke services to fit any budget. That means cherry-picking only the most effective marketing methods for your tailor-made strategy, and giving you an idea of the ROI you’re going to see on each and every dirham you spend.


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