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Month: June 2021

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web development agency in London

How to Hire the Best Web Development Agency in London: 5 Key Steps You Should Follow

It takes less than 0.05 seconds for a user to form an opinion on a website. To ensure that visitors spend more time on your site and encourage them to think of investing in your products/services, it is necessary to make your website attractive, fully functional, and easy to navigate. The best web development agency in London can help you achieve your objective around your website while ranking higher on search engines.

How should you hire a web development company to create a website that suits your business and impresses your potential clients online? As per research, more than 55% of netizens say they don’t recommend a business with an unattractive website. Clearly, you won’t hire an inexperienced developer.

However, there are plenty of other things to consider while hiring an agency for web development in London. It’s a step-by-process that helps ensure that you reach and hire the best company to create a website that not only grabs the attention of visitors but also excites them about a business.

Let’s begin with the steps of finding and hiring a web development agency in London.

Step 1: Identify Your Requirements

Why do you want a website? Is it just to mark the online presence of your business or you want to grow through it? Do you need it to provide information or think of selling your products/services online?

Finding answers to these questions will help you understand the real reason behind getting a site. Also, identifying your requirements saves you from hiring unnecessary, expensive services that do not serve a purpose.

Step 2: Decide on Developer’s Skills

In the 21st world, there are three kinds of website developers: Front-end developers, back-end developers, and full-stack developers.

Front-end developers work only on the front side of a site, which includes the part visitors interact with. They make slight changes to the website’s design and layout. On the other hand, back-end developers handle activities related to the hidden part of a site, which involves the coding part or technical issues.

The third type, i.e. full-stack developers, includes professionals who manage tasks of both front-end and back-end developers. When you’ve limited resources, search for the best web development agency in London with full-stack developers to handle all aspects of your website.

Step 3: Look at the Portfolio

Once you’ve found an agency for your web development needs, the next step is to collect information on the company, its services, and experience in the sector. The best and the easiest way is to visit the agency’s official website and have a look at its portfolio. Gather information on projects it completed recently and its past customers’ experience with the agency.

Also, find out whether or not the company has qualified, skilled developers. Talk to the agency about its team and learn about people supposed to work on your web development project.

Step 4: Share Your Requirements and Expectations

Before hiring a company for web development in London, hold a meeting with it. Don’t hesitate to share your needs and expectations from the website, and elaborate on them in great detail. Also, ask the agency how it is planning to achieve those objectives and what are the areas where you need to compromise.

Step 5: Hire When You’re 100% Sure

Remember, you want a website that holds the potential to grow your business online. Don’t compromise or choose the first developer you come across. Give yourself time and hire one only when you are confident that the best professionals have been reached.

In the End

Finding and hiring the best web development agency in London may seem like a time-consuming and daunting task, but it becomes easier when you know how to start and proceed. Follow the right steps and note down important information to hire the best developers to get a website that helps globalise your business and make it rank high on search engines. All the best!

Categories
Web Development in London

Revealed! Why Should You Hire an Agency for Web Development in London

Creating your own website seems like an easy task today. There are online service providers who provide you with build-it templates and tools to make a site from scratch. Then why should you hire an agency for web development in London? The simplest reason is: Developing a website that stands out in the crowd of over 1.7 billion websites and helps grow your business isn’t a cakewalk. Apart from that, there are plenty of reasons to go for professionals, when it comes to a website that leaves an impression.

An estimated 576,000 websites are added to the Internet world daily. Most of them are created with the aim to grow a business. The recent pandemic times have encouraged more people to buy/sell online. From a brick and mortar store to a big organization, arguably everyone wants to reap the benefits of the World Wide Web and sell to an international audience.

A well-developed website holds the ability to reach your potential customers worldwide and convince them to invest in your products/services. However, registering a website isn’t enough to reach the target audience and attract it. You need an attractive website that includes features to rank high on search engines. This is where the best web design company in London comes into play.

What Does a Web Development Agency Do

A dedicated web development agency in London comprises a team of designers, developers, and digital marketers. They work together to ensure that a website is attractive, functional, and contains all those elements that help it to perform well on search engines.

When it comes to website development, an experienced agency breaks the entire process into different phases. They include:

  • Collecting information
  • Planning
  • Website designing
  • Content writing
  • Coding
  • Testing
  • Launch & maintenance

All these steps are performed in a series. During all these steps, a website owner keeps track of the progress and suggests edits whenever required.

Why Hire a Web Development Agency in London

The capital of England is home to several big businesses, personalities, and small organisations. In 2020, London had a population of over 9.1 million individuals. Out of them, more than 6.7 million people use the Internet today. The figures demonstrate how incredibly important it is to get an online website.

Rather than building your own website, hire a digital marketing agency in London that has specialised web development services. Here is why:

Experience

Getting a website to grow your business isn’t just about registering it. You need to make it attractive and user-friendly. It must be capable of functioning well on all kinds of devices. Also, the site must have useful content and SEO-friendly features.

The best web design company in London knows how to create a website that stands tall on the Internet and gets noticed by your potential clients.

Professionals

An agency has experienced, knowledgeable professionals to deploy on your website development project. The team of professional comprise designers, developers, content creators, and digital marketers. They work together to ensure that your website has all those features that may help it to grab the attention of potential customers and rank high on search engines.

Strategies and Tools

Professionals at a web development agency use the latest tools and strategies to build a website that meets all the search engine requirements. In addition, they keep an eye on new trends in the website development sector to add the most modern features to your website. For example, rather than adding plain, boring content to your site, they add a mix of text, images, and videos to attract viewers.

Marketing

When you hire the best digital marketing agency in London, you get more than just website development services. The company has professional digital marketers who use the latest SEO, SMO, content marketing, and other digital marketing strategies to make your site rank high on search engines.

Support

When your website is ready to launch or has been launched, you need to maintain it to meet the ever-changing search engine algorithms. An experienced, reputed agency provides you with maintenance services and support to ensure the functionality of your website on the Internet.

Last Words

Hiring an agency for web development in London is a smart decision. It helps you get a website that has high chances of appearing among the top search engine results. In addition, your website looks unique and attractive, which grabs the attention of potential customers and encourages them to invest in your products/services.

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Web Development Company in London Web Development London

The Trials and Tribulations of Hiring the Best Web Development Company in London


As per research, an Internet user takes less than 0.05 seconds to form an opinion about a website. More than 55% of users do not recommend a business due to its poorly-developed website. If it’s an online store, the statistics are scarier; over 88% of online consumers do not return to a website after a bad experience. However, the good news is that you can improve your site’s performance by working with the best web development company in London.

Right now, we’ve been working with two SEO clients who have an unpleasant experience with their official websites. In the recent past, they worked with multiple independent web developers, only to be left with decreasing traffic, ROI, and conversions.

Content

  • Importance of Having a Website
  • Why Hire a Web Development Agency
  • How to Hire the Best Web Development Agency
    1. Do Your Research
    2. Discuss Your Requirements
    3. Make a Decision When You’re 100% Sure
  • When to Hire a Web Development Agency
    1. When You Require Expertise
    2. When You Need a Responsive Website
    3. When You Want to Grow Online
    4. When You Want Loyal Visitors
  • End

Importance of Having a Website
The modern digital world is big and fascinating. Your official website is the face of your business online. It not only marks the online presence of your brand on the Internet but also helps you attract global clients.
Also, 2020 has shown us the importance of a website. The world has gone online, and if you aren’t harnessing the power of digital marketing today, you’ll regret it tomorrow. Don’t fall for empty promises. Collaborate with the best web development London and reap the benefits of modern sales technique.
Why Hire a Web Development Agency

Why Hire a Web Development Agency

Today, when there are various website development platforms that offer you drag-and-drop features to build your site, why should you hire an agency for web development in London?
First, you surely don’t want to end up like those two clients we mentioned earlier. Second, you want your website to bring business for you. There are plenty of other reasons to hire an agency to develop your website, rather than taking the matter into your hand.

  • Uniqueness to your website
  • Optimization
  • SEO compliance
  • High quality website design
  • Responsive web design
  • Faster page-loading time

How to Hire the Best Web Development Company 
Those two clients are the perfect example of ‘what happens when you hire inexperienced, amateur people for your website’s development’. Your site’s rankings fall on search engines; your site doesn’t receive visitors; Your site doesn’t help grow your business.
On the other hand, when you work with the best web development company in London for your official website’s design and development, you get results in your favour. How do you know you’ve hired the best agency?

Here are some tips to help ensure that you partner with the right professionals:
Do Your Research
Today, when businesses have gone global, you can hire an experienced, reputed website development agency online. Although you aren’t required to meet the company in person, it doesn’t mean you should work with the first agency you come across over the Internet. Do your research to collect information on an agency, its services, and various other things related to it.
To know in detail about a website development company:

  • Find and explore its official website to learn about its experience and services 
  • Read testimonials to discover what its past clients say about the agency
  • Check its presence on various platforms to learn how they interact with people
  • Find and review third-party websites that speak of the agency’s work 

Discuss Your Requirements
You can hire professionals for web development London online and without visiting them personally. However, you should schedule one or multiple online sessions with the agency to elaborate on your requirements. Ask questions about its services, website development strategies, and professional developers.
Also, learn how the company can help you achieve the desired results.

Important Tip: Do not fall for low prices. Remember, bargains aren’t always good. Your priority should be to get a website that helps your business grow.

Make a Decision When You’re 100% Sure
You shouldn’t hire a web development company only because your friend or a family member hired it in the past for their websites. Your requirements and expectations are different from them. Also, you must have unique business goals.
When to Hire a Web Development Agency

Today, people have access to online platforms that offer free templates and designs to build a website without the help of a web developer. However, the sad reality is that such websites are unattractive, non-responsible, complex to navigate, and impossible to rank on search engines.
Lots of individuals and businesses understand the importance of hiring a web development company, but many of them don’t know when they should look for experienced developers. Here, we help those individuals and businesses.
When You Require Expertise
As we discussed above, you cannot build a website on your own, especially when you want a platform to promote your business online. You require assistance from experienced individuals who know how to create a website whose chances of getting the top spots on Google are higher than websites made using templates.
A web development agency in London makes your website from scratch, which means you get a platform that only belongs to your company.
When You Need a Responsive Website
It is no secret that many people access the Internet through their mobile phones to learn about a business and its services. In 2020, at least 55% of the UK residents had access to mobile Internet. And, these numbers are increasing every minute.
As your potential customers may access your website from different devices, it becomes incredibly important to build a website that opens and operates efficiently on all types of devices.
When You Want to Grow Online
In the 21st century, a website is more than just to mark the online presence of a business. It can help you reach your potential customers globally and sell your products/services to them. A web development company in London can help you create a website that can be used to educate users and sell your services to them. In addition, they add all those elements to the website that may help it to function well on search engines.
When You Want Loyal Visitors
No matter how effective services or useful products your business offers, it won’t get repeated visitors online if your website isn’t user-friendly and easy to navigate. A web development company builds your website from scratch, which means it adds all those features to the site that makes it easy to explore. As a result, you get repeat visitors who may show interest in your products and services.
Remember, the first line of defence starts with you. Look for the best web development agency in London that meets your objectives and builds a website that helps you grow on the Internet. Get in touch today to discuss your next project.

 

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Categories
Web Design web design in London

Should You Hire the Best Web Design Agency Or Make A DIY Website

Built-in templates with customisation settings, easy availability of tools, and drag-and-drop features; various aspects of website designing make it look like a simple and straightforward process. When you are planning to build an official website for your London-based business, should you hire the best web design company in London or get a DIY website?

In the modern digital age, when businesses around the world are leveraging technology to sell their products/services to global clients, getting an official website becomes incredibly important for a business. 

A website not only marks your organisation’s online presence but also helps it grow by getting global clients. As per research, the world has over 4.72 billion Internet users (around 60% of the population) right now. In the first quarter of 2021, more than half of the global website traffic came from mobiles. Today, at least 3.8 billion people worldwide have smartphones, and many of them use smart devices to explore the Internet in search of suitable services. 

The figures show how important a website is for a business, especially in a city like London where people depend on the Internet for information, shopping, connecting with businesses, and other purposes. 

Now, the question is: should you work with an agency for web design in London or do-it-yourself?

What Does a DIY Website Mean

As the term suggests, it means you want to handle everything related to your website’s design and development process. Here, you use pre-built templates, basic free site building tools, and various customisation settings to create your website without the help of experienced professionals.

While making a website on your own, you require user-oriented, drag-and-drop features that do not require skills to develop a site. 

Common Issues with DIY 

Although the Internet has plenty of platforms and tools that enable you to create a website from scratch, you face a number of issues. They range from limited features to lack of skills. You can purchase premium versions of tools, but using them is also a challenge. 

Some of the common issues people face while creating a website on their own are:

  • Similar designs
  • Ads in free versions
  • Lack of customisation 
  • Accessibility on different devices
  • Problems in SEO

Why Should You Hire a Website Design Company

A website is an integral part of modern business. It is the face of an organisation that represents the company to the global market. You need to ensure that it creates a very good first impression. 

In addition to resolving all the issues associated with a DIY website, hiring the best web design agency in London comes with lots of benefits. They include:

  • A unique website design that suits your business and its services
  • Professionals to design a website 
  • Higher level of user experience
  • Plenty of features
  • Device-friendliness
  • Better SEO

How to Hire a Website Design Company

When you want to hire professionals for building the official website of your business, it is necessary to go with the best. Look for reputed, reliable agencies near you. If you own a London-based business, search for an agency for web design in London.

Ensure that the agency is an experienced company with qualified and skilled professionals. Take a look at its services to make sure that they suit your needs. Before hiring the agency, consult it and share your requirements or expectations. Ask how they can make a stunning design for your official site. Hire only when you are sure that it is the best web design agency in London. 

If you are searching for a reputed, experienced company for your website design requirements, come to So-Creative for bespoke website designs.  

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Content Marketing Agency in the London UK

Content Repurposing for Maximum ROI: Insights from a Leading Content Marketing Agency London

It’s not the best content that wins. It’s the best promoted content that wins.”~Andy Crestodina

The quote by the author of Content Chemistry highlights the importance of content marketing. What exactly is content marketing, and how a smart strategy can help boost ROI?
Content marketing isn’t just about writing a quality piece and throwing it casually all over the Internet. Ask an experienced content marketing agency in London and you come to know that it is a technique to create, distribute valuable information to target a defined audience – with a mission to drive profitable actions.
Here, the key is ‘valuable’. The term differentiates a great strategy from conventional advertising techniques. You can call an approach successful if it makes the audience successfully consume it, rather than avoiding it.
How should you repurpose your strategy to drive more traffic and attain a higher ROI? We, being one of the best content marketing agencies in London, are here with some secrets to revamp and retool your content.
Let’s check out what they are.

Update Content Regularly

You may have created an outstanding blog post, which has been performing well on the search engine results page (SERP). However, you won’t reap its benefits over the long run. Also, outdated content will make visitors leave your page in a few seconds, which affects your write-up’s performance on the SERP.
One way to avoid the situation is to update your content regularly with fresh information. It’s a good idea to revisit your blogs after a few weeks to check whether all the links are still working and if more data needs to be added to the piece.
Pro Tip: Review your content and make a few tweaks or add a new paragraph rather than writing a piece from scratch. 
Explore Multiple Content Types
SEO tactics and strategies don’t work well if your content fails to provide value to readers. With that into consideration, don’t feel like you need to stick to blogs.
Today’s content writing world is big and fascinating. Explore its additional types to grab the attention of all kinds of netizens. For example, infographics can help make a long-lasting impression on a reader’s mind. Other options include e-books, downloads, and templates.
Keep your audience in mind and figure out what can be the right way to distribute your content to provide value. For example, a content marketing agency in the UK can write an e-book on how to use the content for marketing purposes.
Integrate Videos
In the modern smart world, people have high-speed internet connections. If given a choice between a text and a video, most of them will choose multimedia content (no offence).
It’s true that content is key; but the forms of content are changing in the 21-st century world. For boosted ROI, organisations need to adopt the newest trends while giving respect to the traditional ones.
The best content marketing agencies in London combine traditional content approaches with new ones to maximise the ROI. You can do that by creating videos to increase your readers’ knowledge while convincing them to click through and read a piece you’re promoting.

Harness the Power of Online Ads
Traditional advertisement techniques are expensive. Plus, they have a limited reach. An ideal and more effective replacement for them for boosted ROI is the online advertisement.
Organise webinars and promote them on popular platforms like Facebook and LinkedIn. These social media channels have millions of active users who can be reached in just a few minutes. What’s fascinating about online ads is that they are more cost-effective than billboards, radio advertisements, and television ads. Also, they cover more people.
The Takeaway
The perfect content marketing strategy is a blend of quality and quantity. Luckily, you don’t have to hire a big team of marketers and writers to launch a campaign for the desired results. You can achieve your objectives by publishing up to date, valuable, and smartly optimised content. Rest, leave on the search engines. It will surely do its magic.

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