Digital Marketing Digital Marketing Agency London digital marketing in London

Digital Marketing 2022: Why Do You Need an Agency for Digital Marketing in London

With access to the high speed Internet connection, would you believe it if I tell you that the number of people using the Internet is increasing rapidly worldwide?

As per a PEW Research report, the Internet usage has increased by at least 5% over the last three years. Apart from accessing the Internet for social media and entertainment, many people use it to search for the required services, collect information, and buy products/services online. And, businesses worldwide are aware of that.

If your UK-based business is still not using digital marketing in London, then you are surely behind your competitors. 

Whether you want to sell your services online or make your brick-and-mortar store more popular, digital marketing services like search engine optimisation (SEO), social media optimisation (SMO), pay per click (PPC), email marketing, video marketing, and web design in London for your official website can strengthen your online presence and grow your business.

What is Digital Marketing?

Many times, it has been described as a method to promote something online. Apart from that, some marketers describe it as a similar method to inbound marketing.

However, there are many differences. Digital marketing is an umbrella term that includes a wide range of marketing strategies and efforts. From designing & developing a website to promoting a business online and connecting with customers for engagement, many things are included in digital marketing.

Why Does Your Business Need Digital Marketing in London

The simplest answer is: As more and more people are using the Internet to get business services and purchase products online, it becomes necessary for businesses to mark their presence online and promote their services/products to reach their potential customers and turn them into loyal consumers.

Some other benefits of digital marketing in London for your business are:

  • It helps you mark the online presence of your business. Through web design in London, you can create an attractive and functional website to lure your audience.
  • It helps you reach your potential global customers and sell your products/services to them.
  • It is quicker and more effective than traditional marketing methods like television ads, radio ads, newspaper, and billboards.
  • It enables small businesses to compete against big brands.
  • It is measurable and customised.
  • It helps in increasing engagement and lead generation

Why Hire an Agency for Digital Marketing

As digital marketing is associated with the use of the Internet, you can do it on your own. Right? No.

The Internet world is big. From finding the right platforms with your potential audience to using the best practices to get quick results, multiple things need to be taken care of, which is why you need to hire a digital marketing agency.

Here’s what a digital marketing agency does for your business:

  • It helps you design and develop a website that reflects your business and is SEO-friendly.
  • It has experienced marketers who use the best practices to promote your business online and get traffic to your official website.
  • It targets the right platforms in the right manner to get quick results for a business.
  • It helps save you time, which can be utilised to improve the product quality and customer support services.
  • It uses local SEO to promote your brick-and-mortar store to online people.

In the End

Now that you are aware of the importance of digital marketing in London to promote your business, it’s time to find a reputed and reliable agency. Look for an experienced agency and take your business to the next level. All the best!

Web Design web design in London

Should You Hire the Best Web Design Agency Or Make A DIY Website

Built-in templates with customisation settings, easy availability of tools, and drag-and-drop features; various aspects of website designing make it look like a simple and straightforward process. When you are planning to build an official website for your London-based business, should you hire the best web design company in London or get a DIY website?

In the modern digital age, when businesses around the world are leveraging technology to sell their products/services to global clients, getting an official website becomes incredibly important for a business. 

A website not only marks your organisation’s online presence but also helps it grow by getting global clients. As per research, the world has over 4.72 billion Internet users (around 60% of the population) right now. In the first quarter of 2021, more than half of the global website traffic came from mobiles. Today, at least 3.8 billion people worldwide have smartphones, and many of them use smart devices to explore the Internet in search of suitable services. 

The figures show how important a website is for a business, especially in a city like London where people depend on the Internet for information, shopping, connecting with businesses, and other purposes. 

Now, the question is: should you work with an agency for web design in London or do-it-yourself?

What Does a DIY Website Mean

As the term suggests, it means you want to handle everything related to your website’s design and development process. Here, you use pre-built templates, basic free site building tools, and various customisation settings to create your website without the help of experienced professionals.

While making a website on your own, you require user-oriented, drag-and-drop features that do not require skills to develop a site. 

Common Issues with DIY 

Although the Internet has plenty of platforms and tools that enable you to create a website from scratch, you face a number of issues. They range from limited features to lack of skills. You can purchase premium versions of tools, but using them is also a challenge. 

Some of the common issues people face while creating a website on their own are:

  • Similar designs
  • Ads in free versions
  • Lack of customisation 
  • Accessibility on different devices
  • Problems in SEO

Why Should You Hire a Website Design Company

A website is an integral part of modern business. It is the face of an organisation that represents the company to the global market. You need to ensure that it creates a very good first impression. 

In addition to resolving all the issues associated with a DIY website, hiring the best web design agency in London comes with lots of benefits. They include:

  • A unique website design that suits your business and its services
  • Professionals to design a website 
  • Higher level of user experience
  • Plenty of features
  • Device-friendliness
  • Better SEO

How to Hire a Website Design Company

When you want to hire professionals for building the official website of your business, it is necessary to go with the best. Look for reputed, reliable agencies near you. If you own a London-based business, search for an agency for web design in London.

Ensure that the agency is an experienced company with qualified and skilled professionals. Take a look at its services to make sure that they suit your needs. Before hiring the agency, consult it and share your requirements or expectations. Ask how they can make a stunning design for your official site. Hire only when you are sure that it is the best web design agency in London

If you are searching for a reputed, experienced company for your website design requirements, come to So-Creative for bespoke website designs.  

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