Hiring a digital marketing agency is easy; the hard part is to find one that suits your needs.
As per a report by IBISWorld, the UK’s digital advertising agencies will be worth at least £10bn in 2021. It has grown at an average rate of 5.7% in the last five years (2016-2021), thanks to the increasing number of service providers. This, in turn, makes it tricky to find the right professional digital marketing London.
However, we have shortlisted a few characteristics that simplify the process. Here, you’ll learn how to get started with your search, what to look for in a service provider, and when to seal the deal.
Let’s dive in!
Take a Peek at Portfolio
The best digital marketing agency in London will be proud of what they do and who they work with. Also, it flaunts the partnerships for the world to see.
Although you don’t need to know the agency’s past clients, there is no harm in learning how many clients it has. If the portfolio doesn’t include a list of previous clients, it means they haven’t served anyone. And, this is not a good sign, even when you have a low budget.
Some agencies that offer content marketing and SEO services may not have a portfolio to display, but their client lists should have the names to prove their experience.
Look at the Team and Experience
No matter what kinds of services you expect from your digital marketing agency in London, it is necessary to ensure that there are professionals to do the job. For example, if you want to design your company logo, make sure the agency has experienced designers.
The easiest way to get familiar with an agency and its team members is to look at its ‘about us’ or ‘our story’ page. A reputed service provider proudly discusses its team members and their skills.
A specialised page also makes you familiar with an agency’s culture. You come to know what types of employees the agency has and what are their key skills.
Check Client Reviews
In the technology-friendly world, you don’t need to go through a complex process of finding an agency’s past clients and talking to them about their experience. Testimonials and reviews make it easier than ever to know whether or not you are going to hire the right digital marketing agency in London.
Smart marketers understand the importance of social proofs like reviews on their official websites. If someone doesn’t have testimonials and reviews by past clients, consider it a red flag.
In addition to positive reviews, search for neutral or negative reviews on different websites on the Internet. The top digital marketing agency in London will have addressed the reviewers with viable solutions.
Understand the Company Culture
Apart from services, take a moment to learn an agency’s core values and company culture. Why? Because you would like to work with a digital marketing agency in London that works on some values and believes in providing an environment to employees where they can grow.
Only a company with core values will be able to work efficiently with you on your digital marketing requirements. On the other hand, an agency where people do not have a path to follow has no ultimate goals. Also, its employees do not give importance to your needs.
Consider carefully when a company describes what it does and how it plans to work on your project. Move towards the hiring process only when you feel the company is the right fit.
Look for an Official Website
The best digital marketing agency in London will suggest you have an official website to display your services. Before that, the company ensures that it has a website to show as an example.
The top digital marketing agency in London will have a well-designed website. Here, well-designed means a site that is fast, responsive, and easy to navigate. Also, there will be high-quality, SEO-optimised content.
Before making your final decision related to a professional digital marketing agency in London, inspect and read its official website thoroughly. In the end, listen to your instinct. If you don’t feel right or find the website having low-quality graphics and poor content, it’s better to move on and look for other options.
Do You Need to Hire a Digital Marketing Agency
Let’s be honest; digital marketing isn’t about posting anything or everything online. It is a process of using the right tools in the right manner to get favourable results. Many individuals and businesses think hiring a digital marketing agency is expensive and unnecessary. However, in reality, a great company and its professionals can help your business grow online immensely. Here are some reasons you should hire a digital marketing company:
Access to Expertise
Without guidance, your online marketing campaign has no direction. It means your efforts can go south anytime. When you join hands with an experienced digital marketing company, you get a team of professional marketers who know how to use the best tools to promote your businesses online, grab the attention of potential clients, and appear among the top results on search engines. The agency uses its experience and expertise to help strengthen your business presence over the Internet.
Saved Marketing Cost
Honestly speaking, you alone cannot take your business to new heights online while paying special attention to its operations in the real world. You need a team of professionals to handle your online marketing. When you hire an in-house team of digital marketers, you need to pay them fixed salaries at a regular interval of time, no matter what they do. On the other hand, hiring a digital marketing agency will enable you to pay for the services you take. It lets you decide how much you want to spend on your digital marketing campaigns.
Relevant Outcomes
As discussed, digital marketing isn’t about posting anything on any platform. If you do that, you don’t get the desired outcomes. Also, you waste your time and resources. On the other hand, a digital marketing company knows the right platforms to promote your business online. For example, if you are a clothing brand, the agency chooses the most popular clothing websites to tell people about your products/services.
Latest Ideas and Strategies
Digital marketing is an umbrella term. From search engine optimization (SEO) to pay per click (PPC) and influencer marketing, there are many techniques and strategies to promote a product/service online. Digital marketing agencies know the latest techniques and strategies to use for an online marketing campaign. It enables you to stay ahead in the competition and increase your chances of getting the top spots on search engines.
In The End – What Makes The Best Digital Marketing Agency
The best digital marketing London gives importance to each project – whether big or small. It values its clients and provides them with customised services. Until you find such an agency, keep on looking for the right one.
How do you hire a digital marketing agency? Did we miss something that a client must look for in a service provider? Let us know!
