Before hiring a digital marketing agency in London, know all about it. Also, understand how the company and its services help your business grow immensely.
As per research, over 50% shoppers use Google to collect information before making a purchase. Also, around 60% of smartphone users say that they reach a business directly after noticing it among the search results.
The figures demonstrate how incredibly important it is to rank higher on search engines. Whether you have an online store or a business in the real world, it is necessary to promote your services online, especially today when the world has more than 4.7 billion Internet users (over half of the world’s population).
Working with a digital marketing agency in London gives you the freedom to choose the regions where you want to improve the online rankings of your business. For example, if you want it to grow within the city, there are services like local SEO. On the other hand, when your objective is to globalise your business, the agency will have a specialized service to suit your needs.
What Exactly is Digital Marketing
Similar to the traditional form of marketing, it is a way of promoting a business or its products/services. However, digital marketing involves reaching potential customers and promoting a brand online, across a wide range of platforms and channels.
Digital marketing is not only more cost-effective than conventional marketing, but it also offers better results. For example, blogging is a key weapon in the arsenal of a lead generation company in London. It alone can generate over 65% more leads than a marketing strategy without blogging.
Apart from that, search engine optimization (SEO) is able to boast a conversion rate of 14%, which is higher than just 1.7% conversion rate delivered by the traditional methods.
Digital marketing includes:
Social media marketing (SMO)
What Does a Digital Marketing Agency Do
Although digital marketing is about promoting a business online, it requires expertise to identify the best channels over the Internet to target the right audience. When you hire an experienced digital marketing or lead generation company in London, there are plenty of things that the agency does to make your business rank higher in search engine results.
Increased Organic Traffic to the Official Website
Today, getting a website isn’t just about marking the online presence of your company. The platform can help you grab the attention of potential customers and turn them into loyal clients. However, for that, they need to reach your website.
A digital marketing company generates organic traffic on your official website. It uses different online marketing approaches and search engine algorithms to attract more to your website.
Before launching a campaign, a digital marketing agency collects information on your business, identifies the target audience, and understands your goals. After that, it figures out which marketing approaches need to be deployed to generate leads online.
From content marketing to SEO and website designing, it uses a wide range of approaches to help your business get valuable leads online.
Many of your potential customers must be online. Some of them would be looking for you on Google while others could be using different social media platforms. The best digital marketing agency in London uses different approaches and strategies to expand your reach on all the online platforms that may have your potential customers.
In addition, the agency’s experienced professionals improve your brand’s marketing from top to bottom to make it appear higher on search engines.
How to Hire a Digital Marketing Agency
Look for a reputed, experienced digital marketing and lead generation company in London. It must have online marketing as its specialised services. Also, the agency must have skilled professionals to improve your business’ presence online and attract more people towards it.