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The Ultimate Guide to Choose a Digital Marketing Agency in London for Effective Web Design

The first thing your customers see when they find you online is your web page. If it doesn’t look professional or represent your brand, they’ll switch off immediately. To ensure you make a good first impression (after all, web design influences a whopping 94% of first impressions), hire a digital marketing agency in London with design expertise.

But once you’ve made the decision to hire the best expert in web design London has to offer, how do you find the right one? We’ve got you covered, in our ultimate guide to choosing a digital marketing agency in London. Let’s get into it.

1. Look for An End-to-End Process

Some web design businesses help with one aspect of your project, but will leave you to look after the rest, which is tricky (to say the least) when you don’t have the right expertise. The best web design London agencies will take you right from the initial consultation to marketing and optimisation once the basic design of the site is complete.

2. Consider Responsiveness

While almost any web design agency can make your site look great on a website, optimising it for phones and tablets is a different matter. Mobile devices account for over 50% of overall internet traffic, so making sure your web design London agency can create a design that’s responsive on different devices is paramount.

When searching for the right digital marketing agency in London, look for a mention of mobile responsiveness on the company’s site or discuss the requirement on a call.

3. Seek Excellent Customer Support

Undertaking the building of a new website is a big project, and one that can take time. If you’re working with a digital marketing agency in London you’ll want access to round-the-clock support, with staff members on hand to give advice.

Seek an agency known for excellent customer support and a tailored approach. Each website requires a unique design and your web design London company of choice should recognise that.

4. Check Reviews

The easiest way to check whether or not a digital marketing agency in London is trustworthy is to check reviews. You can do this in various ways – search Google business listings, look on Facebook, or search other reputed third party rating sites like Trustpilot and Goodfirms.

While the odd negative review here or there can point to a misunderstanding, consistent low scores and negative comments are a red flag.

5. Ask to See a Portfolio

As well as seeking out reviews and testimonials, a portfolio is a great way to get to know the type of work a web design agency does. Most agencies will have a portfolio already on their site, but if you can’t find one, email and ask to see examples.

Not only does a portfolio prove that the agency has done legitimate work previously, but it also gives you an insight into the agency’s skill and versatility. You can see if an agency has created designs that you like the look of and get an idea of the types of websites they create.

6. Establish a Budget

Before getting started with a web design agency, you’ll need to establish your budget. That way, on discovery calls, you’ll be able to discuss how much you’re able to pay and see if your web design agency London of choice can work within it.

A good agency will give you an honest appraisal of the amount of work you can afford with the budget you’ve got. They might also give suggestions on how the work could be adjusted to come within your budget.

7. Ask the Right Questions

When choosing an agency, you first need to establish what you need to know from a prospective web design business. Some common questions to ask include:

  • How long do you anticipate this project will take?
  • Which projects have you worked on that would be similar to this one?
  • Do you make sure websites are optimised for other devices, such as phones and tablets?
  • Can I see examples of your previous work?
  • Can you help optimise my site and support me with marketing once the design is complete?
  • How will you take my feedback into account during the design process?

A good design agency in London should be able to give you answers you’re happy with.

Here at So Creative, we pride ourselves on being the best digital marketing agency in London for web design. From ensuring your design is eye-catching to making it responsive across all different devices, we’ll create a site that communicates your company’s mission and entices visitors.

We’ll work with you from the start to the end of your project, creating your dream site and optimising it for conversations. Contact us to discuss your project and impress your audience from the very first click.

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10 Common Web Design Mistakes to Avoid

While social media platforms can also be useful for business growth, having a website is still a must. Not only does having a website make you seem like a more legitimate company, but it’s also a great way to compile all of the information prospective customers might want in one space.

After all, we’ve all felt the frustration when scoping out a new restaurant only to find they don’t have a website, so there’s no way to peek at the menu! With 28% of small businesses not having a website, you can stand out from your competitors by creating one with expert website design London.

But web design isn’t quite as easy as it looks. If done poorly, web design can result in fewer hits to your website, a drop in engagement, and a lack of interest from your target audience. Done right, and you’ll attract a whole new customer base.

With that in mind, here are the top 10 web design mistakes that businesses make and how to avoid them.

1. Not Bringing in The Pros

One of the easiest mistakes that business owners make is thinking they can design their own website after watching a few YouTube tutorials. While, technically, you don’t have to be a professional in website design London to put together a website, it won’t be the best quality possible if you don’t call in the pros.

Plus, a web development company London will be able to quickly and easily fix errors, as well as adjusting your website when your business adjusts. If you suddenly need to take your website from a regular business website to an eCommerce site, this can be seriously challenging without support.

2. Compromising User Journey

While your website should look nice, the number one consideration should always be usability, even if it means you lose a few points on aesthetics. To test the user journey of your website, have co-workers, friends, and family test a demo and report back to you about friction and barriers they came up against.

3. Not Being Concise

While your 10-page discussion about how your grandfather inspired your business might mean a lot to you, it’s not what your customers want to see. Your target audience should be able to land on your website and understand in just a few minutes what your business is all about. Keep things clear and concise to avoid your customers losing interest.

4. Slow Loading Speed

A whopping 40% of users will abandon a website if it doesn’t load in three seconds. Loading speed can seriously make or break your site, so prioritise keeping it as quick as possible, even if it means sacrificing some pop-ups or ads. The right web design company can advise you on maintaining a speedy loading time.

5. Vague Messaging

Just like our concise tip above, remember that users will only spend a couple of seconds on your site before deciding whether to close the tab or keep reading. You only have a short time period to explain what you do, so get straight to the point.

No waffling or vague messaging – consumers should know exactly what you do or don’t offer from the outset.

6. Poor Colour Choices

While it’s great to choose a colour scheme and stick to it, make sure there’s enough contrast between the two colours for your text to stand out. Nobody wants to have to squint at the screen just to read your website!

7. Forgetting about CTAs

When it comes to creating the content for your website, don’t forget to include calls to action. Every step of your website should guide visitors towards taking action, and CTAs are the most effective way to achieve this.

8. Ignoring SEO

SEO is what will ultimately boost your website up Google’s ranking, so ignore it at your detriment. After all, when was the last time you scrolled to page 58 to find something? Luckily, a good web development company London will be able to help you set up your site in a way that’s Google-friendly.

9. Not making it mobile-optimised

As of August 2024, mobile devices made up over 60% of all web traffic. If you fail to optimise your site for mobiles and tablets, you’re missing out on a huge chunk of the market. With expert website design London, you can ensure that people can easily navigate your site on all devices.

10. Cluttered Content

While you want to give your site visitors as much information as possible, nothing is as much of a turn-off as clutter. Select just a few choice images or chunks of text and focus on getting to the point with your wording rather than piling on the content.

The Right Web Development Company London for Your Site Design

Here at So Creative, we’re experts in all things web design. We know what the good, the bad, and the ugly of web development look like and we’ll make sure yours is the latter, without falling into the trap of bad mistakes.

To see how good your new website could look, get a quote today.

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Critical points to moonshot your business with the best web development in London

How essential is client planning to birth creativity?

Unlock the full potential of your website with the best web development in London by understanding the crucial role of client planning. At the heart of every successful project is a solid foundation of client planning, which helps to keep the development team on track and focused, resulting in more creative solutions and a superior end product. At our design agency, we ensure that the client’s goals and objectives are fully understood and aligned with the project’s objectives. By gathering vital information such as target audience, competitors, and desired features, we can craft a personalized plan that perfectly fits the client’s unique needs and sets their website apart in the competitive London market.

How frontend web development engages website visitors?

Frontend development is the client-side (what users see and interact with) of web development. It focuses on creating a visually pleasing and easy-to-use interface, making sure the website is interactive, responsive, and easy to navigate for the user. It plays an important role in building the user experience and user interface, thus improving the overall quality of the website.

How back-end web development brings the experience together

Backend development is a crucial part of web development in London that deals with the server side of the website, it includes three main components, The server, The app, and The database.

  • The server is the computer where the website is hosted, it receives the requests sent by the user and manages the communication between the front end and the database.
  • The app is the software running on the server, it listens to the requests, retrieves the necessary data from the database, processes it, and sends a response to the front end.
  • A database is a place where all the data is stored and organised, it enables the website to persist and retrieve data efficiently.

Is full-stack web development worth it?

A full-stack developer has a general understanding of multiple technologies and can work on both frontend and backend development, whereas specialist developers have an in-depth interpretation of a specific technology or stack. While a full-stack developer can handle a wide range of tasks, a specialist developer may have more expertise in a specific area and can potentially provide more advanced solutions. However, a full-stack developer may not be able to work as efficiently and effectively as a specialist developer in a particular specific area of development.

The magic begins with web application development

Web application development is the process of creating software applications that are accessed through a web browser or web-enabled device. It requires knowledge of web technologies such as JavaScript, CSS, and HTML5. JavaScript is the programming language that enables interactive features such as form validation and interactive maps, while CSS and HTML5 are used for the styling and layout of the website.

Developers also have the option to use web app development frameworks, such as Angular, React, or Vue.js, which provide a structure for building web applications, making it easier to organise and maintain the codebase.

In comparison, native application development is an application that is designed to run on a specific platform (iOS, Android, etc.). Hybrid application development, which are mobile applications that run on multiple platforms, typically requires using an integrated development environment (IDE) such as Xcode or Android Studio. These IDEs provide tools and resources for developers to create and test the application for a specific platform.

Final thoughts

Here at So-Creative London, the creativity of our web development team is vital in bringing together all aspects of your website project, from client planning to frontend, backend, and application development. It is our team’s creativity that enables us to come up with innovative solutions and unique designs that align with the client’s goals and make the website stand out. Emphasising the importance of teamwork and creativity in web development projects helps to ensure that the final product is of high quality, user-friendly, and meets our client’s needs.

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The Fundamentals of Web Development London

Living in a widely digital era, you’ve likely heard of web development. This blog will discuss the core aspects of successful Web Development London.

Although developing a web can be largely similar to designing one, there are a few things that set the two apart. Developing a website can often take a lot of time and trial and error. To prevent having to repeatedly scrap everything, you should know the fundamentals.

Here are the fundamentals of web development:

  • A positive user experience
  • Quick loading time
  • Device compatibility
  • Search engine optimised content
  • Functionality and easy navigation
  • Neat layout

I’ll elaborate further on the points mentioned above and what it takes to develop a successful website. Keep reading to learn the core factors of effective web development!

Fundamentals of Effective Web Development

Knowing the main concepts involved in developing a website can make the process far less taxing. Many people struggle with web development because they don’t know where to start or what to focus on. So, it’s essential to learn the basics.

1. A Positive User Experience

A positive user experience is one of the most important aspects of developing a website. If your site isn’t enjoyable to be on, you likely won’t get many visitors or have good visitor retention. Some factors that create a positive user experience include accessibility, usefulness, and attractiveness. By keeping the perspective of your traffic in mind, it’ll be simpler to develop a website that creates a positive experience.

2. Quick Loading Time

Websites that take a long time to load will likely have a high bounce rate. Your bounce rate is the number of users (in percentage) that clicked on your site but immediately clicked off. Several things can influence your bounce rate, including a website that takes longer than 8 seconds to load.
Some other aspects that can reduce your website’s loading time and ultimately the bounce rate include:

  • Resizing your website’s graphics
  • Improving your server’s speed and performance
  • Removing plugins you don’t need

To ensure your website will be successful and worthwhile to users, it’s crucial to pay mind to how long your page takes to load.

3. Device Compatibility

Making sure your website is compatible with several devices is one of the core factors of effective web development. Most people will be surfing the web on their mobile devices, so it’s important to ensure your site is compatible and responsive enough to fit a mobile screen.

Using responsive elements and themes is the key to responsiveness. That way, your texts, designs, and graphics will readjust to fit the visitors’ screen size. Graphics and texts that are all over the place will likely put off the user and have them click off your page.

4. Search Engine Optimised Content

One of the key ways your content will show up on a browser search is if it’s optimised for visibility. Having target keywords and high-quality content that is authentic and different from your competitors will increase the likelihood of you making a sale, having more visitors, etc.

Users often click on the sites that show up on the first page of search results. That said, optimising your content also shows visitors that you put time and effort into making your website worthwhile and will build trust since they’ll have reason to believe you’ll put the utmost time and energy into meeting their needs.

5. Functionality and Easy Navigation

A website that is functional and easy to navigate can be linked to a positive user experience. When a visitor clicks on your site, they’ll expect your page to be conventional and easy to use. Websites that require users to figure out how to use it will likely have a high bounce rate, which is something you don’t want!

Ensuring your page isn’t buggy and is simple to use increases your visitor retention, and the users will enjoy being on your website more. When it comes to developing a website, keeping it simple will be your best friend. You want your visitors to know how to navigate your website instead of being confused and slumped.

6. Neat Layout

Your website’s layout can also be linked to functionality and navigation, as a sleek and well-put-together website can make your page easier for visitors to find their way around. Not only will your page be better to navigate, but having a neat layout will also add to your site’s aesthetic.

A page with a messy layout and no order communicates to the visitor that you don’t pay attention to detail and wouldn’t pay special attention to them. Having a good layout boosts your brand identity and gives you a positive name.

Final Thoughts

By learning the fundamentals of successful web development, you can create websites that are worthwhile and enjoyable to be on. It’s essential to know the basics of web development before tackling more complex aspects!

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The Trials and Tribulations of Hiring the Best Web Development Company in London


As per research, an Internet user takes less than 0.05 seconds to form an opinion about a website. More than 55% of users do not recommend a business due to its poorly-developed website. If it’s an online store, the statistics are scarier; over 88% of online consumers do not return to a website after a bad experience. However, the good news is that you can improve your site’s performance by working with the best web development company in London.

Right now, we’ve been working with two SEO clients who have an unpleasant experience with their official websites. In the recent past, they worked with multiple independent web developers, only to be left with decreasing traffic, ROI, and conversions.

Content

  • Importance of Having a Website
  • Why Hire a Web Development Agency
  • How to Hire the Best Web Development Agency
    1. Do Your Research
    2. Discuss Your Requirements
    3. Make a Decision When You’re 100% Sure
  • When to Hire a Web Development Agency
    1. When You Require Expertise
    2. When You Need a Responsive Website
    3. When You Want to Grow Online
    4. When You Want Loyal Visitors
  • End

Importance of Having a Website
The modern digital world is big and fascinating. Your official website is the face of your business online. It not only marks the online presence of your brand on the Internet but also helps you attract global clients.
Also, 2020 has shown us the importance of a website. The world has gone online, and if you aren’t harnessing the power of digital marketing today, you’ll regret it tomorrow. Don’t fall for empty promises. Collaborate with the best web development London and reap the benefits of modern sales technique.
Why Hire a Web Development Agency

Why Hire a Web Development Agency

Today, when there are various website development platforms that offer you drag-and-drop features to build your site, why should you hire an agency for web development in London?
First, you surely don’t want to end up like those two clients we mentioned earlier. Second, you want your website to bring business for you. There are plenty of other reasons to hire an agency to develop your website, rather than taking the matter into your hand.

  • Uniqueness to your website
  • Optimization
  • SEO compliance
  • High quality website design
  • Responsive web design
  • Faster page-loading time

How to Hire the Best Web Development Company 
Those two clients are the perfect example of ‘what happens when you hire inexperienced, amateur people for your website’s development’. Your site’s rankings fall on search engines; your site doesn’t receive visitors; Your site doesn’t help grow your business.
On the other hand, when you work with the best web development company in London for your official website’s design and development, you get results in your favour. How do you know you’ve hired the best agency?

Here are some tips to help ensure that you partner with the right professionals:
Do Your Research
Today, when businesses have gone global, you can hire an experienced, reputed website development agency online. Although you aren’t required to meet the company in person, it doesn’t mean you should work with the first agency you come across over the Internet. Do your research to collect information on an agency, its services, and various other things related to it.
To know in detail about a website development company:

  • Find and explore its official website to learn about its experience and services 
  • Read testimonials to discover what its past clients say about the agency
  • Check its presence on various platforms to learn how they interact with people
  • Find and review third-party websites that speak of the agency’s work 

Discuss Your Requirements
You can hire professionals for web development London online and without visiting them personally. However, you should schedule one or multiple online sessions with the agency to elaborate on your requirements. Ask questions about its services, website development strategies, and professional developers.
Also, learn how the company can help you achieve the desired results.

Important Tip: Do not fall for low prices. Remember, bargains aren’t always good. Your priority should be to get a website that helps your business grow.

Make a Decision When You’re 100% Sure
You shouldn’t hire a web development company only because your friend or a family member hired it in the past for their websites. Your requirements and expectations are different from them. Also, you must have unique business goals.
When to Hire a Web Development Agency

Today, people have access to online platforms that offer free templates and designs to build a website without the help of a web developer. However, the sad reality is that such websites are unattractive, non-responsible, complex to navigate, and impossible to rank on search engines.
Lots of individuals and businesses understand the importance of hiring a web development company, but many of them don’t know when they should look for experienced developers. Here, we help those individuals and businesses.
When You Require Expertise
As we discussed above, you cannot build a website on your own, especially when you want a platform to promote your business online. You require assistance from experienced individuals who know how to create a website whose chances of getting the top spots on Google are higher than websites made using templates.
A web development agency in London makes your website from scratch, which means you get a platform that only belongs to your company.
When You Need a Responsive Website
It is no secret that many people access the Internet through their mobile phones to learn about a business and its services. In 2020, at least 55% of the UK residents had access to mobile Internet. And, these numbers are increasing every minute.
As your potential customers may access your website from different devices, it becomes incredibly important to build a website that opens and operates efficiently on all types of devices.
When You Want to Grow Online
In the 21st century, a website is more than just to mark the online presence of a business. It can help you reach your potential customers globally and sell your products/services to them. A web development company in London can help you create a website that can be used to educate users and sell your services to them. In addition, they add all those elements to the website that may help it to function well on search engines.
When You Want Loyal Visitors
No matter how effective services or useful products your business offers, it won’t get repeated visitors online if your website isn’t user-friendly and easy to navigate. A web development company builds your website from scratch, which means it adds all those features to the site that makes it easy to explore. As a result, you get repeat visitors who may show interest in your products and services.
Remember, the first line of defence starts with you. Look for the best web development agency in London that meets your objectives and builds a website that helps you grow on the Internet. Get in touch today to discuss your next project.

 

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