The Internet has more than 4.6 billion users worldwide, and there are over 1.8 billion websites. Your website’s design is a feature that makes it stand out from the crowd and in turn will improve your online presence.
Over the last few years, the role of a website has changed. It used to be considered a luxury to be able to have an online presence, but now it’s an integral part of a business and a way to stay ahead of the competition.
Your website design in London will decide its performance and progress on the Internet.
According to around 73% of web designers, a website’s non-responsive nature (ie how it appears on mobile) is a significant reason visitors leave it immediately, and at least 84% of the same people think that crowded design is a common mistake made by many small businesses while creating a website.
Apart from that, slow page loading speed, non-accessibility on different devices, outdated design, bad navigation, and poor content structure are some design-related issues that may hinder the success of your business website over the Internet.
Reasons You Need the Best Web Design Agency in London
Importance of Website Design
How essential it is to focus on your site’s design can be ascertained by knowing that it is a factor that can make or break the game for your business online.
Without the support of an agency which specialises in web design in London, the chances of your website failing are extremely high. On the other hand, a smartly-designed website with strong UI/UX not only attracts online visitors but can also increase traffic to your site. There are numerous reasons to partner with an agency to help with your website design in London including:
- Improved brand image
- Impeccable first impression
- Search engine optimisation (SEO)
- Increased traffic
- Good optimisation
- Strong UI/UX
Features of Best Website Design
In the above image, you can see how Coca-Cola used its symbolic red branding in its website design. There is no doubt that the design belongs to Coca-Cola.
Similarly to Coca-Cola, many other popular brands understand the importance of a website’s design pay attention to the site’s UI, design, colour, layout, font, and overall appearance to make it reflect the brand’s personality.
The key is to build your website from scratch and in a custom and bespoke manner. Partner with a professional agency that has specialises in web design in London.
When working with an agency, ensure that they work on features such as:
Your potential visitors will access your website from different types of devices – including desktops, laptops, mobiles, and tablets. In order to ensure that all of them can access your site easily, your site must have an engaging and responsive design.
High Quality Images/Videos
If you are adding images and videos to your website, ensure that they are of a high-quality – no matter whether your site is a business platform or an online store. Quality images will make a very good impression on your viewers’ mind.
Remember, the best website design in London isn’t one that is colourful or expensive, but it is one that enables users to navigate through your website easily.
In addition to easy-to-read typography, ensure that there are sufficient white spaces on your website’s pages to make it easier for visitors to notice what you offer them.
How long your website takes to load a page decides the time visitors spend on your website. Did you know that most visitors leave a website if it doesn’t open properly in the first few seconds? If you don’t want your visitors to lose interest in your website, make sure that you’ve optimised it for speed.
Your website’s design is an integral whose success decides whether or not your site will leave your competitors behind or not. Partner with the best agency for web design in London to create a website that makes your brand not only look amazing, but also to stand out from your competitors and gets you more customers.