Client:Toucan Studios – London, UK
Date:Since August 2014
Type: Content Creation: Videography & Photography
Toucan Studios, an events company, provides a series of large scale events throughout the country including in London, Nottingham, Leeds, Newcastle, Brighton & Birmingham.
Toucan wanted us to create a high quality video & a series of professional photos which would showcase their events and could be used in their social media channels and paid promotion in order to increase traffic to their website & maximise ticket sales.
Short Description
The Challenge
We were tasked with creating a video & an album of photos which could be used in future event promotions. Their target market were 18-27 year olds interested in music events.
Short Description
The Process
Using their current branding and promotional techniques as a basis, we quickly understood the type of customer they were looking to attract & by researching competitors brands, worked towards creating a video which stood out amongst the masses. We sent our videographers & photographers to their event to capture a load of great footage, and edited an incredible video & set of photos for Toucan which accurately portrayed their brand voice.
Short Description
THE RESULT
So-Creative have created a number of videos & photo albums which are used after each event to re-engage with previous customers & promote to new customers in order to increase ticket sales.
The facts:
11,970 Video Views
31,062 Unique People Reached
724% Increase in Engagement
329% Increase in Impressions
