Client: Three Rivers Club, Essex, UK
Date: July 2019
Type: Social Media Management and Lead Generation
Three Rivers Country Club is a stunning country house venue in the heart of the Essex Countryside. The venue hosts; Weddings, Conferences and Parties and is also home to both a state of the art health club and golf club.
Three Rivers had been experiencing a slightly disappointing level of wedding bookings and golf and health club memberships. The venue’s picturesque surroundings and top of the range facilities needed to be better captured and advertised in order to attract bookings and members from the local area.
We were tasked with revamping the online image of three Rivers Club by creating stunning landing pages in order to deliver incredibly effective facebook and Instagram advertising. Our main focus was to deliver leads that lead to brochure downloads and open day attendees for wedding bookings. We were also asked to create a promotional campaign in order to increase health and golf club members.
We set about creating the content necessary for effective social media advertising. Having done so, created and tested the most eye catching and effective adverts and landing pages for the venue. We were able to create a highly effective advertising campaign with costs of only £0.23 per click and a 50% conversion rate. We have since implemented equally successful campaigns on a monthly basis, whilst managing to reduce advertising spend in the process.
Our videography and photography teams produced incredible imagery and videography for the venue. Our marketing then implemented a campaign that lead to a significant rise in brochure downloads, open day bookings and booking figures for the venue. The venue have now signed an exclusive agreement with So-Creative in order to prevent us working with competing venues within a 10km radius.
32,000 Engaged Interactions
340% Increase in Leads
138 Leads in Month 1
180% Increase in Bookings