Minotti is a modern Italian furniture company; leader in high quality modern furniture, contemporary furniture, outdoor furniture and furnishings for residential and hospitality environments.
The brief was to recreate a new website that espoused the same values as their luxury Italian leather furniture, accurately portraying over 200 products & integrations with international websites for different aspects of the Minotti brand.
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The Challenge
We were tasked with building a premium website that resonated with their exclusive London clientele. The website needed to be slick, easily navigable, and also effectively portray the 200 products that Minotti sold, whilst showcasing their London based showroom & styled photoshoots at exclusive London based residences.
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The Process
The project was a significant build with over 200 products and was scheduled over 3 months. To begin, our creative team set out to bring the brand alive & design the front end of the site where we then developed mockups for the Minotti team’s approval. Thereafter we product wireframes to ensure our vision met Minotti’s vision for their site. Our lead & junior developer then headed up the website build & coding to ensure the functionality was perfect & our copywriter writing the content.
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The Result
You can checkout the website HERE!
The result was a stunning new website that resonated with their high-end exclusive London based customer & multiple sales within the first month, as well as a number of conversions from suppliers looking to stock the products.
