Horse Guards Gin is a premium quality London Dry Gin. Distilled & bottled in London, they have a range of quality dry & flavoured gins & have recently launched a delicious new rum. They also have some beautifully branded merchandise.
Their brief was to create an e-commerce store coupled with a brochure-style website that they could showcase their products and also directly integrate with Amazon & other online marketplaces.
We were tasked with producing a website for Horse Guards which portrayed the premium nature of their brand. Working with the in-house marketing team to understand their brief, we did extensive research of the market & competitors & a vision for their new website.
After thoroughly understanding their brief, our team came up with a series of mood boards & mockups so that the Horse Guards team could properly get an idea for the look and feel of their website. After approval, we then set about creating wireframes & then building out the front end, developing the back end & e-commerce store, and finally writing the copy ensuring it was SEO compliant in order that it would rank in search engines.
You can check out the website HERE!
The result was a beautiful new e-commerce site that accurately portrayed the quality of Horseguards Drinks. The SEO which has since been implemented on the site has resulted in significant traffic to the site & conversions & rankings for several keywords in search engines.